Brand Tone

Approachable and Friendly, Informative and Educational, Trendy and Current, Enthusiastic and Passionate, Trustworthy and Transparent

Brand Values

• •Accessibility to International Trends
• •Clean and Conscious Beauty
• •Customer Education
• •Quality Products
• •Community Engagement
• •Customer Service

Best Practices

• •Stay Approachable and Use "Tú": Address the customer directly and informally (using "tú" instead of "usted" as is common in their current copy) to maintain a friendly, peer-to-peer feel. Use emojis appropriately to add personality, especially on social media. ✨💖😉
• •Emphasize "Clean," "Cruelty-Free," and "Trendy": Consistently weave in keywords related to their core values (clean beauty, vegan, cruelty-free) and their market position (stocking trendy, sought-after international brands).
• •Be Enthusiastic and Positive: Let genuine passion for skincare and beauty shine through. Use positive language and convey excitement about products and helping customers.
• •Educate, Don't Just Sell: Frame product descriptions and social media posts not just as sales pitches but as opportunities to share knowledge, tips, and explain benefits, reinforcing their educational value.
• •Keep it Real and Relatable: Use language that resonates with their target audience of beauty enthusiasts in Chile. Acknowledge trends, use popular hashtags, and engage in a way that feels authentic to the platforms they are on, especially TikTok.

Social Perception

Positive, Go-To Source for Trendy Brands, Reliable, Engaged and Responsive, Knowledgeable

Copy Examples

• •¡Atención, beauty lovers! ✨ ¡Por fin llegaron los NUEVOS Pocket Blush de Rhode a Petit Skincare! 🎉 Consigue ese brillo natural y saludable que ves en todas partes. Desliza para ver los swatches y enamórate. 😍 Stock limitado, ¡corre a petitskincare.cl antes que vuelen! #RhodeChile #PetitSkincare #SkincareChile #MakeupChile #NovedadesBeauty
• •POV: Tu obsesión por Glossier es real y ¡Petit Skincare lo sabe! 😉✨ Consigue tus favs en Chile. Link en bio! #GlossierChile #PetitLoves #BeautyHaulChile #SkincareSantiago #MustHave (Uses trending audio)
• •¿Lista para transformar tu piel? 💖 Nuestro Taller de Skincare es tu cita para aprender a cuidarte con amor y los mejores tips. Gaby te guiará paso a paso. ¡Cupos limitados! Inscríbete y descubre tu mejor piel. #AprendeConPetit #SkincareWorkshop #PielSaludable
• •🤫 ¡Shhh! Acceso VIP a Cyber Ofertas en Petit Skincare ANTES QUE NADIE! 💖 Body Snippet: ¡Hola [Nombre]! Como parte de nuestra comunidad Petit, te damos un adelanto exclusivo a nuestras ofertas Cyber. 🤫 Prepara tu carrito con esos tesoros de Rhode, Glossier y más que tanto quieres. ¡No digas que no te avisamos! 😉 #CyberPetit #BeautyDealsChile
• •¿Niacinamida? ¿Ácido Hialurónico? 🤔 ¡Que no te asusten los nombres raros! En Petit Skincare amamos desmitificar el mundo del skincare. Hoy te contamos TODO sobre [Ingrediente X] y por qué tu piel lo va a amar. ¡Sigue leyendo y conviértete en una experta! ✨ #PielInformada #CleanBeautyTips #PetitBlog