Brand Tone

Sentimental and Heartfelt, Personalized and Unique, Appreciative, Friendly and Approachable, Primarily Thai-Focused

Brand Values

• •Love and Companionship
• •Memory and Keepsakes
• •Personalization and Individuality
• •Quality and Craftsmanship
• •Customer Connection

Best Practices

• •Always Center the Human-Animal Bond: Every piece of copy should, in some way, touch upon the love, joy, and companionship that pets bring. This is the core emotional driver for the brand.
• •Emphasize Personalized and Unique: Consistently use words that highlight the custom-made nature of the products (e.g., your own, one-of-a-kind, specially engraved, custom-made). This reinforces a key selling proposition.
• •Use Warm, Emotive, and Slightly Nostalgic Language: Words like cherish, memory, beloved, forever, heartfelt, and treasure will resonate with the target audience.
• •Incorporate Pet-Lover Vernacular (Authentically): When appropriate, especially on social media, using terms like fur baby, paw-rent, or the Thai ทาสหมา (dog slave) / ทาสแมว (cat slave) can build rapport, but ensure it feels natural and not forced.
• •Maintain Clarity and Simplicity in Calls to Action and Information: While the emotional connection is key, ensure practical details (how to order, what can be customized, shipping) are clear and easy to understand, especially given the primarily Thai-language website for an English-speaking analysis. For instance, if targeting English speakers more, ensuring prominent English translations or a dedicated English version of the site would be crucial.

Social Perception

Positive and Emotionally Connected, Seen as a Way to Memorialize and Cherish Pets, Associated with Gifting and Special Occasions, Good for Pet Slaves (ทาสหมาแมว)

Copy Examples

• •Headline (Website/Social Media): Keep Your Furry Friend Close, Always. Personalized Pet Jewelry by Petharine – Crafted with Love, Just For You.
• •Product Description Snippet (e.g., Pet Face Necklace): Carry their adorable face and loving gaze wherever you go. Our Pet Face Necklace is more than just jewelry; it's a wearable hug, a constant reminder of the joy they bring. Each piece uniquely engraved to capture your pet's spirit.
• •Instagram Post Caption (with a customer's pet photo): Look at this precious moment! ❤️ [Customer Tag] sharing their love for [Pet's Name] with our custom Petharine bracelet. Every wag, every purr, every memory – etched forever. #Petharine #JewelryWithLove #PetLoverStyle #ทาสหมาทาสแมว
• •Facebook Ad Copy: The Most Unique Gift for the Pet Lover in Your Life! ✨ Surprise them with a Petharine custom engraved necklace or keychain featuring their beloved companion. A truly one-of-a-kind treasure they’ll cherish forever. Shop now and keep those precious memories alive!
• •TikTok Video Concept/Script Idea: Visual: Unboxing a Petharine item, close-up on the engraving, then showing the pet. Voiceover (Warm, slightly emotional): I wanted a special way to always have [Pet's Name] with me. This piece from Petharine is more than I imagined. It’s like a little piece of their heart I can carry. So beautifully made. ❤️ #Petharine #PetJewelry #CustomGift #MyBestFriend