Brand Tone

Caring and Compassionate, Trustworthy and Reliable, Friendly and Approachable, Modern and Innovative, Community-Focused

Brand Values

• •Pet Welfare
• •Peace of Mind for Owners
• •Innovation
• •Community
• •Reliability
• •Responsibility

Best Practices

• •Always Prioritize Pet Welfare and Owner Peace of Mind: Every piece of copy should, in some way, reflect the core mission of keeping pets safe and reassuring owners. This emotional connection is key.
• •Balance Empathy with Clarity: While the tone is caring, the information about how the service works must be clear, concise, and easy to understand. Avoid overly technical jargon when speaking to the general public.
• •Be Genuinely Engaging on Social Media: Respond to comments and messages with the same friendly, helpful, and compassionate tone. Actively participate in conversations and show you're a part of the pet-loving community.
• •Adapt to the Platform, but Maintain Core Values: While the style might change slightly (e.g., more playful on TikTok, more professional on LinkedIn), the underlying values of trust, care, and innovation should always shine through. The "why" behind Petfind should be consistent.
• •Use Storytelling and User-Generated Content: Share success stories of reunited pets (with permission). Highlight happy customers and their pets. This reinforces the brand's effectiveness and compassionate nature authentically. When re-sharing, ensure the caption aligns with the brand tone.

Social Perception

A helpful and necessary service, A modern solution to an old problem, A company that genuinely cares about pets, Trustworthy, Responsive and engaged

Copy Examples

• •Instagram Post (Image: Happy dog with a Petfind tag looking at its owner): Copy: "That look of love and trust. ❤️ Keep them safe and bring them home quickly if they ever wander off. Our QR Petfind tags offer instant access to their profile, medical info, and your contact details. Because every moment with them is precious. Tap the link in bio to give your best friend the protection they deserve. #Petfind #PetSafety #PeaceOfMind #DogLovers #CatLovers #QRtag" Tone: Caring, Trustworthy, Friendly.
• •Facebook Ad (Carousel showing different tag designs and the app interface): Copy: "Lost pet? Not on our watch! Petfind.cl offers more than just a tag – it’s a lifeline. One scan of their QR tag connects finders directly to you and provides vital info. Plus, shop our range of pet supplies to keep them happy and healthy! Join the Petfind family and experience the peace of mind thousands of Chilean pet parents trust. Learn more and get yours today! 👉 [Link to Website]" Tone: Reliable, Community-Focused, Direct.
• •TikTok Video Script (Fast-paced montage of pets, scanning a tag, happy reunion): Text Overlay 1: "Adventure calls..." Text Overlay 2: "But what if they get lost?" 😥 Text Overlay 3: "Petfind QR to the rescue! 🦸" Text Overlay 4: "Scan. Connect. Reunite. FAST." Voiceover/Caption: "Don't let 'oops' become 'oh no!' 😱 Keep your furry explorer safe with Petfind.cl! Tag 'em and track 'em (when scanned 😉). Link in bio! #Petfindcl #QRPetTag #LostAndFoundPets #PetTech #SafePets" Tone: Modern, Playful, Reassuring.
• •Website Banner Text (Homepage): Headline: "Your Pet's Guardian Angel, Always on Their Collar." Sub-headline: "With Petfind's smart QR tags, ensure a swift reunion if your beloved companion goes missing. Instant notifications, vital information, and a community ready to help. Explore tags and our pet store now." Tone: Trustworthy, Innovative, Caring.
• •LinkedIn Post (Company Update): Copy: "At Petfind Chile, we're committed to leveraging technology for the greater good of our animal companions. Our smart QR identification system has already facilitated countless reunions, providing invaluable peace of mind to pet owners across the nation. We're proud to collaborate with veterinary clinics and local municipalities to expand our network and enhance pet safety. Discover how we're innovating for a safer tomorrow for pets. #PetfindChile #PetTech #Innovation #AnimalWelfare #CSR #CommunityPartnerships" Tone: Professional, Innovative, Mission-Driven.