Brand Tone

Creative & Artistic, Friendly & Welcoming, Confident & Professional, Appreciative & Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Creativity & Artistry
• •Transparency
• •Hygiene and Care

Best Practices

• •Embrace "Magic" and Creativity: Consistently use words and phrases that evoke creativity, artistry, and transformation (e.g., "magic," "artistry," "craft," "blossom," "transform"). This aligns with their tagline "We do magic on your nails."
• •Maintain a Friendly, Approachable Voice: Use conversational language. Address customers directly and warmly (e.g., "Hello, lovely!", "What magic can we create for you?"). Even in formal announcements, like price changes, maintain a tone of appreciation and understanding.
• •Showcase Confidence Through Expertise: Highlight the skill of the technicians and the quality of the results. Use confident language when describing services and outcomes, but avoid arrogance. Focus on the benefits for the customer (e.g., "crafting confidence").
• •Be Visually Consistent with Verbal Tone: Ensure that the visuals (photos of nail art, salon ambiance) on social media and the website match the creative, high-quality, and friendly tone of the written copy.
• •Engage Authentically: When responding to comments or messages, reflect the established brand tone – be helpful, appreciative, and maintain a touch of that creative flair. Personalize responses where possible.

Social Perception

Skilled & Talented, Friendly Service, Attention to Detail, Good Value (despite price adjustments)

Copy Examples

• •Instagram Post (Showcasing intricate nail art): "From subtle chic to bold statements, we're not just painting nails, we're crafting confidence, one brushstroke at a time. What magic can we create for you today? ✨ #PetalSnailMagic #NailArtistryNZ #YourNailsOurCanvas"
• •Facebook Ad (Promoting a seasonal offer): "Spring into style! 🌸 Let our artists at Petal Snail weave some floral magic onto your fingertips. Book your transformation and let your hands do the talking. Quality service, creative designs, and a friendly smile always included! Link in bio to book. #PetalSnailSalon #SpringNailsNZ #NailGoals"
• •Website Banner Text: "Petal Snail Nail Salon: Where your nail dreams blossom into reality. Experience the artistry. Feel the magic."
• •Email Newsletter Snippet (Announcing new gel colors): "Hello, lovely! Get ready to express your unique style with our dazzling new collection of gel colours, just arrived at Petal Snail! Our talented team is excited to help you find your perfect shade and create a look that’s all you. Because life’s too short for boring nails, right? 😉 Book your appointment today!"
• •In-Salon Signage/Voucher Promotion: "Give the gift of gorgeous! A Petal Snail gift voucher is more than just a manicure; it’s an experience, a touch of magic, and a moment of pampering they truly deserve. Pick one up today!"