Brand Tone

Conscious & Caring, Informative & Educational, Friendly & Approachable, Passionate & Authentic, Encouraging & Empowering

Brand Values

• •Sustainability
• •Health & Well-being
• •Natural Approach
• •Quality & Durability
• •Community & Collaboration
• •Transparency
• •Making a Difference (Impact)

Best Practices

• •Storytelling with Authenticity: Continue to weave in the founders' story and the 'why' behind Petalle.
• •Educate and Empower, Don't Preach: While informing about environmental issues is important, the tone should remain positive and empowering, focusing on the solutions Petalle offers rather than dwelling excessively on negativity.
• •Consistency Across All Channels: Ensure the tone is consistent from the website copy and product descriptions
• •Highlight customer testimonials and reviews to build trust and social proof.
• •Use visuals that align with the brand's aesthetic: natural, eco-friendly, and aesthetically pleasing.

Social Perception

Positive & Eco-Conscious, Trustworthy, Helpful & Solution-Oriented

Copy Examples

• •Headline: From Our Family to Yours: A Healthier Way to Store Food.
• •That’s why we created Petalle – offering beautiful, handcrafted beeswax wraps made from natural ingredients.
• •Are You Ready?
• •Whether it's our vibrant beeswax wraps keeping your lunch fresh or our innovative detergent strips making laundry day greener, you're choosing an alternative that cares for our planet.
• •Petalle Beeswax Wraps are naturally antibacterial and breathable, keeping your cheese, sandwiches, fruits, and veggies fresher for longer.