Brand Tone

Helpful and Accessible, Inspiring and Creative, Customer-Focused and Appreciative, Confident and Quality-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Affordability/Value
• •Innovation
• •Empowerment/Self-Expression
• •Reliability

Best Practices

• •This guide should be accessible to everyone creating content.
• •Highlight the joy of personalization and the quality of the outcome.
• •Regularly audit content across all platforms to ensure alignment with the established tone and values.
• •Emphasize the ease of the online design studio and its benefits.
• •Acknowledge and address customer service concerns to improve reliability.

Social Perception

Generally Positive with Room for Improvement in Consistency, Customer Service is Key (and a Mixed Bag), Valued for Customization Options, Concerns about Shipping Reliability

Copy Examples

• •Create a lasting impression with our custom apparel and personalized gifts!
• •Design your unique item in our easy-to-use online studio. Satisfaction guaranteed!
• •We're dedicated to quality, US-based production, and making your vision a reality.
• •Thank you for choosing us! Your satisfaction is our highest priority.
• •Turn your ideas into reality!