Brand Tone

Friendly and Approachable, Proudly British, Customer-centric and Service-Oriented, Creative and Personal, Quality-Conscious

Brand Values

• •Personalisation and Customisation
• •Quality Craftsmanship
• •Customer Satisfaction
• •British Made
• •Thoughtful Gifting
• •Functionality and Versatility
• •Sustainability

Best Practices

• •Always Emphasise \"Personalisation\" and \"Your\": Use language that empowers the customer in the creation process (e.g., \"Design *your* own,\" \"Create *your* unique tray,\" \"*Your* photos\"). This reinforces the core brand offering.
• •Highlight \"Handmade\" and \"UK Made\": Consistently mention the British craftsmanship. This appeals to customers valuing local production and quality.
• •Keep it Warm and Approachable: Use a friendly, helpful, and slightly informal tone. Avoid overly corporate or technical jargon. Focus on the joy and utility of the product.
• •Focus on Benefits and Occasions: Instead of just listing features, talk about how the lap tray enhances experiences (e.g., \"cosy dinners,\" \"comfortable crafting,\" \"perfect for breakfast in bed,\" \"a cherished gift\").
• •Showcase Quality and Durability Subtly: Integrate terms like \"sturdy,\" \"durable,\" \"high-quality materials,\" and \"made to last\" naturally within the copy to reassure customers of the product's value.

Social Perception

Highly Positive, Reliable, Excellent for Gifts, Good Value, Easy to Use (Ordering Process)

Copy Examples

• •Headline: Your Memories, Beautifully Crafted. Body: Create a one-of-a-kind cushioned lap tray, handmade in the UK. Perfect for cosy nights in or as a heartfelt gift. Design yours today!
• •Headline: Not Just a Lap Tray, It's a Story. Body: Bring your favourite photos to life! Our personalised lap trays are sturdy, stylish, and made with love, right here in Britain. What will yours say?
• •Headline: The Perfect Gift, Made by You (and Us!). Body: Looking for a truly special present? Design a custom photo lap tray. High quality, practical, and guaranteed to make them smile. Fast, free UK delivery.
• •Headline: Comfort & Connection, All in One Tray. Body: Enjoy meals, hobbies, or laptop time with a beautifully personalised, cushioned lap tray. Handmade for lasting quality and precious moments.
• •Headline: From Your Photo to Their Favourite Thing. Body: It’s easy to create a stunning, durable lap tray they’ll cherish. Handmade in the UK, because quality matters. Start designing!