Brand Tone

Cultural & Aware, Confident & Bold, Authentic & Streetwise, Empowering & Conscious

Brand Values

• •Cultural Heritage: Celebrating and preserving the essence of Golden Age Hip Hop and Pan-Africanism.
• •Authenticity: Staying true to the roots and influences it represents.
• •Self-Expression: Providing apparel that allows individuals to express their identity and cultural pride.
• •Consciousness & Respect: Promoting awareness and respect for the cultural movements that inspire the brand ('Respect the Essence').
• •Community: Connecting with an audience that shares these cultural touchstones (implied through social media engagement and pop-up events).

Best Practices

• •Deeply Understand Your Core Influences: Continuously immerse the content creators in Golden Age Hip Hop (music, documentaries, art) and Pan-African history and thought. This ensures the language and references are authentic and knowledgeable.
• •Develop a Brand Lexicon/Glossary: Create a list of preferred terms, slang (used appropriately and respectfully), and phrases that align with the brand's voice, as well as terms to avoid (e.g., overly corporate jargon, inauthentic slang).
• •Prioritize Authenticity Over Trends: While staying current is important, the core messaging should always tie back to the foundational values of Golden Age Hip Hop and Pan-Africanism, rather than chasing fleeting social media trends that don't align.
• •Speak to Your Community, Not At Them: Use language that resonates with the target audience. Engage with their comments and incorporate their voice where appropriate. Foster a sense of shared understanding and cultural connection.
• •Visual and Textual Harmony: Ensure the copywriting complements the visual aesthetics. If the visuals are raw and urban, the copy should reflect that. If they highlight cultural symbols, the copy should provide context or amplify the meaning. The message 'Respect the Essence' should be a guiding principle for both.

Social Perception

Niche & Culturally Specific, Stylish & Unique, Meaningful Apparel, Grassroots & Independent

Copy Examples

• •Rep the golden era. Our new [Shirt Name] tee drops now. Inspired by the lyrical masters and the beat architects who defined a generation. This ain't just a shirt, it's a statement. Respect the Essence. Link in bio. #PersonalAdvisory #GoldenAgeHipHop #PanAfricanism #StreetwearCulture #RespectTheEssence
• •Slide 1: Personal Advisory: More than fabric. We weave the unapologetic spirit of 90s boom-bap and the enduring strength of Pan-African ideals into every stitch. Slide 2: From the concrete jungles that birthed legends to the global diaspora carrying the torch. Slide 3: This is for the conscious, the culturally rooted, the ones who know where they come from. Wear your story. #PersonalAdvisoryNYC #CulturalHeritage #StreetPhilosophy #KnowYourRoots
• •NYC! We're bringing the vibes to [Location] on [Date]. Come through, connect, and cop exclusive gear that speaks your language. Real streetwear, real culture. Don't miss out. #PersonalAdvisory #NYCEvents #StreetwearPopUp #GoldenAge #SupportBlackBusinesses
• •In a world of fast fashion, we choose to be timeless. Personal Advisory is a nod to the icons, the movements, and the messages that shaped us. It's about quality, meaning, and a deep respect for the culture. What does 'Respect the Essence' mean to you? Drop a comment below. 👇 #PersonalAdvisoryBrand #ConsciousStreetwear #HipHopCulture #AfricanDiaspora #MeaningfulFashion
• •Behind the beats. Behind the designs. What fuels Personal Advisory? Ask us anything! Q&A coming soon. Drop your questions about our inspiration, our process, or your favorite Golden Age track! #PersonalAdvisory #AskMeAnything #BrandStory #CommunityLove #HipHopHeads