Brand Tone

Personal, relatable, supportive, encouraging, informative, practical, honest, and reflective.

Brand Values

• •Perseverance
• •Support
• •Education
• •Community
• •Well-being

Best Practices

• •Maintain a consistent voice that is both personal and professional, reflecting Sam's experiences as a doctor.
• •Focus on providing practical advice and resources that are genuinely helpful to medical students and junior doctors.
• •Encourage interaction and community by responding to comments and engaging in relevant online discussions.
• •Highlight the importance of perseverance, well-being, and balance in the demanding field of medicine.
• •Use clear and accessible language, avoiding excessive jargon to ensure content is easily understood by the target audience.

Social Perception

A helpful and reliable resource for medical students and junior doctors, known for providing practical advice and support.

Copy Examples

• •"9 Things I Learnt Working For NHS 111 As A Call Assessor"
• •"5 Must Haves as a Medical Student"
• •"Ward Call Essentials Ebook"
• •"Remnote: Best Note-Taking App and Spaced Repitition Tool [medical student]"
• •"Free A-Level Biology Notes"