Brand Tone

Friendly and Community-Oriented, Nostalgic and Traditional, Passionate and Proud, Casual and Welcoming

Brand Values

• •Quality and Freshness
• •Community Focus
• •Customer Experience & Family
• •Tradition and Legacy
• •Adaptability and Growth

Best Practices

• •Embrace Your Story: Continuously weave in elements of your rich history, family ownership, and community roots. Phrases like "Since 1973," "Family-owned," and "Your neighborhood spot" reinforce this.
• •Highlight Quality & Freshness: Use descriptive words that emphasize the "made-from-scratch" aspect, fresh ingredients, and the care put into each dish. For instance, "our daily fresh-made dough," "hand-selected ingredients," "Chef Jess's curated recipes."
• •Speak Like a Neighbor: Maintain a friendly, approachable, and warm tone. Address your audience directly (e.g., "Come join us," "What's your favorite?"). Engage with comments on social media in a personable way.
• •Show, Don't Just Tell, Community Love: Instead of just saying you're community-focused, showcase it. Share photos of local events you participate in, highlight customer stories (with permission), and express genuine gratitude for local support.
• •Balance Tradition with Evolution: While your heritage is key, also highlight new offerings, expansions, and how you're adapting to serve your customers better (e.g., new menu items, expanded seating, online ordering). This shows you're a brand that respects its past while looking to the future.

Social Perception

Loyal Customer Base, Positive (Generally), Appreciation for History/Nostalgia, Valued for More Than Just Pizza, Mixed Delivery/Service Experiences, Known for Sicilian Style

Copy Examples

• •Headline: Still a Slice of Happiness, 50 Years and Counting! Body: From Newport Pier memories to our Huntington Beach home, Perry's Pizza has been serving up your favorite Sicilian slices and good times since '73. Come taste the tradition! #PerrysPizza #Since1973 #CommunityFavorite
• •Headline: Real Ingredients. Real Family. Real Good Pizza. Body: At Perry's, we're not just making pizza; we're crafting experiences. Using recipes perfected over decades and the freshest ingredients, our family welcomes yours. Taste the love in every bite. #FamilyOwned #ScratchMade #HuntingtonBeachEats
• •Headline: More Than Just Pizza, It's a Perry's Thing. Body: Sure, our legendary Sicilian pizza is a must-try, but have you explored the rest? From weekend breakfast to our famous prime rib sliders and a cold Jug™ of beer, there's always a new favorite waiting. What's yours? #PerrysMenu #BeyondPizza #HBFoodie
• •Headline: Your Community Hub for Great Food & Good Company. Body: We love being your go-to spot! Perry's is all about bringing people together over delicious, made-from-scratch meals. Thanks for being part of our story, Huntington Beach! #PerrysCares #SupportLocalHB #PizzaAndCommunity
• •Headline: Craving That Classic Perry's Taste? Body: That perfectly chewy crust, our signature tangy sauce, the generous toppings... yeah, we get it. Your Perry's favorite is waiting. Order online for pickup or delivery! #PizzaCravings #SicilianStyle #OrderPerrys