Brand Tone

sophisticated, appreciative, and mindful

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Originality
• •Support for Independent Creators
• •Ethical Practices & Sustainability
• •Meaningful Consumption
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (sophisticated, appreciative, mindful), key messaging themes (craftsmanship, authenticity, sustainability), "do's and don'ts" for language, and examples of on-brand copy. This ensures anyone writing for Perlo understands the desired voice.
• •Focus on Storytelling: Emphasize the "who, why, and how" behind each product and designer. Highlight the maker's journey, inspiration, and the careful process involved. This naturally lends itself to an appreciative and mindful tone.
• •Use Evocative and Sensory Language: Instead of just describing features, describe the feeling or atmosphere a product creates (e.g., "a quiet statement," "soft, enveloping light"). Appeal to the senses to convey the quality and unique character of handcrafted items.
• •Maintain a Respectful and Elevated Vocabulary: Avoid overly casual slang or hype. Use language that reflects the quality and artistry of the products and the intelligence of the target audience. Words like "curated," "meticulous," "vision," and "authentic" align well.
• •Ensure Consistency Across All Channels: The sophisticated, appreciative, and mindful tone should be present on the website, in product descriptions, email marketing, social media posts, and any press materials. Regular review of content across platforms can help maintain this consistency.

Social Perception

trusted curator of unique, high-quality, and ethically sourced design objects

Copy Examples

• •More than a vessel, this handcrafted ceramic vase is a whisper of the artisan's touch in your home. Each subtle curve and unique glaze tells a story of patience and passion, designed not just to hold flowers, but to hold a moment of quiet beauty.
• •Meet [Designer's Name], the visionary hands behind our beloved [Product Name] collection. For [Designer's Name], 'slow design' isn't just a practice, it's a philosophy – infusing every creation with intention and a deep respect for material. Discover the soul of their craft. #PerloDesigners #ArtisanMade #ThoughtfulCraft
• •Embrace a more considered way of living. At Perlo, we believe in pieces that endure, not just in quality, but in their timeless appeal. Explore our latest curation of sustainably crafted designs that bring both beauty and peace of mind to your sanctuary.
• •Perlo: Where design tells a story. Discover singular pieces from independent artisans, crafted with passion and purpose.
• •We journey beyond the fleeting trends, seeking out the authentic, the thoughtfully made. Perlo is a celebration of the human element in design – the skill, the vision, the imperfections that make an object truly unique. Join us in appreciating the art of slow living, one beautiful piece at a time.