Brand Tone

Professional yet Approachable, Thoughtful and Caring, Solutions-Oriented and Efficient, Enthusiastic and Positive

Brand Values

• •Appreciation and Recognition
• •Quality
• •Customization and Personalization
• •Simplification and Convenience
• •Building Culture and Engagement
• •Meaningful Connections

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (e.g., Professional yet Approachable, Thoughtful, Solutions-Oriented, Enthusiastic), key vocabulary, "words to use," and "words to avoid." Share this with anyone creating content.
• •Understand Your Audience Deeply: Tailor the tone to resonate with HR professionals, managers, and business leaders. Speak to their pain points (e.g., employee retention, company culture, time constraints) and aspirations (e.g., engaged workforce, strong brand loyalty).
• •Prioritize Clarity and Conciseness: While being approachable and thoughtful, ensure the copy is easy to understand, gets straight to the benefits, and respects the busy schedules of your B2B audience. Avoid jargon where possible or explain it clearly.
• •Focus on Benefits, Not Just Features: Instead of just saying "customizable kits" (feature), explain "customizable kits that perfectly reflect your brand ethos and make every recipient feel uniquely valued" (benefit and tone).
• •Review and Iterate: Regularly review all copy across different platforms (website, emails, social media, ads) to ensure it aligns with the established brand tone. Get feedback and be willing to adjust as the brand evolves or as you learn more about what resonates with your audience. Consistency is key to building a recognizable and trusted brand voice.

Social Perception

As a Premium Gifting Service, Reliable and Efficient Partner, Innovative and Modern, Focused on Impact, Limited broader public awareness

Copy Examples

• •Headline: Elevate Your Team, Effortlessly. Body: Tired of generic corporate gifts? Perk delivers curated experiences that show genuine appreciation and boost company culture. Let's make your team feel truly valued. Tone: Professional, Solutions-Oriented, Approachable.
• •Headline: More Than Just Swag. It's a Statement. Body: Your brand deserves better than forgettable giveaways. Perk crafts custom corporate gifts and swag that tell your story and leave a lasting impression. Quality, creativity, delivered. Tone: Enthusiastic, Quality-Focused, Professional.
• •Headline: Spark Joy. Boost Culture. Simplified. Body: Imagine employee gifting that's thoughtful, beautiful, *and* easy. Perk handles everything from curation to delivery, so you can focus on what matters most – your people. Tone: Caring, Efficient, Positive.
• •Headline: Celebrate Your People. We'll Handle the Perfection. Body: From onboarding new hires to celebrating major milestones, Perk creates memorable gifting moments. Discover bespoke kits designed to engage, delight, and show you care. Tone: Thoughtful, Professional, Solutions-Oriented.
• •Headline: Unlock Meaningful Connections with Every Gift. Body: In today's world, genuine connection matters. Perk’s curated gift boxes are designed to foster appreciation and strengthen relationships with your employees and clients. Gift meaningfully. Tone: Caring, Value-Driven, Approachable.