Brand Tone

Elegant & Understated, Warm & Inviting, Mindful & Considered, Aspirational yet Attainable, Informative & Quality-Focused

Brand Values

• •Quality Craftsmanship
• •Natural & Sustainable Materials
• •Comfort & Well-being
• •Timeless Design
• •Ethical Production
• •Creating a Sanctuary

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., elegant, warm, mindful), preferred vocabulary (and words to avoid), and a consistent grammatical style. Share this with anyone creating content.
• •Focus on 'Feeling' and Benefits, Not Just Features: Instead of just saying '100% Linen,' describe 'the cool, breathable touch of 100% linen against your skin.' Connect products to the emotions and experiences they enable (e.g., 'unwind in unparalleled comfort').
• •Use Storytelling: Share the story behind the materials, the design inspiration, or how products fit into a cherished daily ritual. This adds depth and personality beyond simple product listings.
• •Maintain Visual Consistency: Ensure that the language used in copy complements the visual style of your photography and website design. A serene, minimalist visual should be paired with calm, elegant copy.
• •Listen and Adapt (Slightly): Pay attention to how your audience talks about your brand and products in reviews and social media. While maintaining your core tone, you can subtly incorporate language that resonates with them, ensuring authenticity.

Social Perception

Positive for Quality Seekers, Aesthetically Driven Appeal, Niche but Growing, Trustworthy, Aspirational Lifestyle

Copy Examples

• •Product Description (Linen Duvet Cover): Drift into dreamscape with our pure linen duvet cover. Woven from the finest European flax, its natural breathability keeps you cool in summer and warm in winter. Experience the casual elegance and unmatched softness that only improves with every wash. Create your haven.
• •Instagram Caption: Sunday mornings, wrapped in the gentle embrace of our stonewashed linen. It’s more than bedding; it’s a ritual of comfort. ✨ #PerillaHome #LinenLove #SlowLiving #BedroomSanctuary
• •Email Subject Line (Promotion): Invest in Your Rest: Timeless Comfort Awaits.
• •Website Banner: Thoughtfully Designed. Ethically Sourced. Exceptionally Comfortable. Welcome to Perilla Home.
• •About Us Snippet: At Perilla Home, we believe your home should be your ultimate sanctuary. That's why we meticulously craft our linens from the finest natural fibers, ensuring every piece brings you closer to a life of comfort, beauty, and mindful moments.