Brand Tone

Professional and Expert, Quality-Oriented and Confident, Value-Driven, Customer-Centric and Approachable, Modern and Design-Conscious

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Innovation and Design
• •Value for Money
• •Transparency

Best Practices

• •Prioritize "Haut de Gamme" and "Qualité Française": Consistently use terminology that reinforces the premium nature and French origin of the products, justifying the investment.
• •Emphasize "Sur-Mesure" (Customization): Highlight the ability to tailor products to individual customer needs as a key differentiator and value proposition.
• •Balance Quality with Value ("Prix Direct Usine"): Clearly communicate that while the products are high-end, the direct-from-factory model offers competitive pricing. Avoid language that makes the brand seem exclusively cheap or overly expensive.
• •Maintain a Professional yet Approachable Tone: Use clear, informative language that showcases expertise, but also be inviting and customer-focused in calls to action and support-related content.
• •Focus on Benefits, Not Just Features: While technical details are important for this product category, translate them into tangible benefits for the customer (e.g., "perfect regulation of light and ventilation" for comfort, "durable materials" for longevity and peace of mind).

Social Perception

A specialist in high-end bioclimatic pergolas, recognized for French know-how and quality. The brand is presented positively, emphasizing their style and functionality. It's crucial for Pergomax.fr to differentiate itself from other brands with similar names.

Copy Examples

• •Headline: Upgrade Your Outdoor Living: Premium Bioclimatic Pergolas, Direct from the Factory. Body: Experience the perfect blend of French craftsmanship and innovative design with Pergomax. Our custom-made pergolas offer exceptional quality and durability, transforming your terrace into a year-round oasis. Get high-end style without the high-end price tag. Discover the Pergomax difference today.
• •Headline: Your Space, Your Rules. Custom-Made Pergolas by Pergomax. Body: Don’t settle for standard. At Pergomax, we create bioclimatic pergolas tailored to your exact dimensions and desires. Enjoy optimal control over sun and shade with our elegant, motorized systems. Built to last, designed to impress.
• •Headline: French Quality, Unbeatable Value: The Pergomax Promise. Body: Invest in lasting elegance. Pergomax pergolas are engineered in France, using only the finest materials for superior performance and a 15-year structural guarantee. Enjoy direct factory prices on our exclusive range of high-end outdoor solutions.
• •Headline: More Than Just a Pergola: It's an Extension of Your Home. Body: Create a stunning and functional outdoor living area with Pergomax. Our bioclimatic pergolas and garden rooms seamlessly blend with your home's architecture, offering a stylish sanctuary for relaxation or entertainment, whatever the weather.
• •Headline: Built to Withstand. Designed to Inspire. Body: Pergomax pergolas are engineered for resilience, resisting winds up to 220 km/h while offering sophisticated, contemporary design. Enjoy peace of mind and timeless style with our durable, custom-built outdoor structures.