Brand Tone

Aspirational & Relaxing, Functional & Informative, Potentially Elegant/Stylish, Friendly & Accessible

Brand Values

• •Quality & Durability
• •Design & Aesthetics
• •Functionality & Comfort
• •Customer Satisfaction
• •Enhancement of Lifestyle

Best Practices

• •Develop Clear Brand Guidelines: Document your brand's voice, tone, personality traits, and core values. Include examples of what to do and what to avoid. This should be accessible to anyone creating content.
• •Understand Your Audience Deeply: Tailor your language and style to resonate with your target customers' aspirations, needs, and how they speak. For pergola buyers, this often means appealing to their desire for relaxation, beauty, and functional outdoor spaces.
• •Maintain Core Voice, Adapt Tone for Context: While the core brand voice (e.g., high-quality, inspiring) should remain consistent, the tone can be adapted slightly for different platforms (e.g., more conversational on social media, more formal in product specifications).
• •Focus on Benefits and Solutions: Highlight how your pergolas solve customer needs (e.g., provide shade, create entertaining areas, enhance home value) using language that reflects your brand's values (e.g., quality, style, durability).
• •Regularly Audit and Refine: Periodically review all your content (website, social media, ads, customer communications) to ensure it aligns with your brand guidelines and make adjustments as your brand evolves or as you learn more about your audience.

Social Perception

Desirable Home Improvement, Investment in Outdoor Living, Varies by Quality and Brand, DIY vs. Professional Installation

Copy Examples

• •Headline: Elevate Your Outdoors. Discover Your Perfect Pergola Today. Body: Transform your backyard into a stunning retreat. Our Pergola Furniture is crafted for lasting beauty and effortless enjoyment. Create the outdoor oasis you've always dreamed of.
• •Headline: Shade, Style, and Serenity. The Pergola You Deserve. Body: Imagine a perfect afternoon, relaxing in the comfortable shade of your elegant new pergola. Built with premium materials and designed for life, our pergolas offer the ultimate in outdoor comfort and style. Explore our collection.
• •Headline: Built to Last. Designed to Inspire. Your Outdoor Story Starts Here. Body: Don't just furnish your patio, define it. Pergola Furniture combines robust construction with timeless design, ensuring your outdoor space is an inviting haven for years to come. Quality that weathers any storm.
• •Headline: More Than Just a Pergola. It's an Extension of Your Home. Body: Create memorable moments with family and friends in an outdoor space that’s both beautiful and functional. Our pergolas provide the perfect setting for dining, lounging, or simply unwinding. Find your fit.
• •Headline: Your Dream Outdoor Escape is Closer Than You Think. Body: From intimate garden nooks to expansive patio coverings, Pergola Furniture offers versatile solutions to match your vision and lifestyle. Easy to assemble, a joy to own. Shop now and redefine your outdoor living.