Brand Tone

Enthusiastic and Trendy, Confident and Reassuring, Accessible and Aspirational, Community-focused, Direct and Sales-Driven

Brand Values

• •Authenticity
• •Quality
• •Customer Trust
• •Accessibility/Value
• •Passion for Fragrance

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for fragrances shine through in your language. Use vibrant, descriptive words when talking about scents and the experiences they evoke.
• •Maintain Confidence Through Transparency: Continue to clearly state the authenticity of products in a confident, straightforward manner, especially in FAQs, product descriptions, and when interacting with customer queries. Use disclaimers consistently.
• •Stay Trendy but True: Keep up with social media trends (especially on TikTok) in terms of content format and popular audio, but ensure the core message of authenticity and quality remains central.
• •Use Consistent Calls to Action: Employ clear and direct calls to action that encourage engagement and sales (e.g., "Shop Now," "Visit Us," "Discover Your Scent").
• •Engage and Build Community: Respond to comments and messages in a friendly, helpful, and on-brand tone. Continue featuring user-generated content or customer interactions (with permission) to build trust and a sense of community.

Social Perception

Generally Positive with Skepticism, Seen as a Source for Authentic Perfumes (by those who trust them), Trendy and Engaging (especially on TikTok), Awareness of Physical Store

Copy Examples

• •Headline: Your Signature Scent Awaits. ✨ Body: Don't just wear perfume, make a statement. Discover authentic luxury fragrances at Perfume Studio MNL and find the scent that tells your story. Shop online or visit our store! #PerfumeStudioMNL #OriginalPerfumePH
• •Headline: Real Scents, Real You.💯 Body: Tired of wondering if it's legit? At Perfume Studio MNL, we guarantee 100% authentic designer and niche perfumes. Smell amazing, feel confident. Explore our collection now! #AuthenticPerfumse #ManilaScents
• •Headline: Turn Heads. Break Hearts. 😉 Body: Unleash your inner icon with a captivating fragrance from Perfume Studio MNL. From timeless classics to the latest obsessions, your new favorite is here. PS: Yes, they're all original! #LuxuryFragrance #PerfumeGoalsPH
• •Headline: Why Pay Mall Prices? 🛍️ Body: Get your favorite authentic perfumes without breaking the bank! Perfume Studio MNL offers competitive prices on genuine luxury scents. Visit us in San Juan or tap the link in bio to shop smart! #PerfumeDealsMNL #NichePerfumesPH
• •Headline: TikTok Made You Buy It? We Got It! 🔥 Body: See that trending fragrance? Chances are, we have it! Dive into Perfume Studio MNL's collection of the most sought-after authentic scents. What are you waiting for? #ViralPerfumes #PerfumeStudioFinds