Brand Tone

Aspirational yet Accessible, Chic and Modern, Friendly and Engaging, Confident and Quality-Focused

Brand Values

• •Quality Craftsmanship
• •Affordability & Value
• •Everyday Elegance
• •Customer Satisfaction
• •Style & Modernity
• •Indian Origin & Design
• •Social Responsibility

Best Practices

• •Showcase Quality with Confidence: Don't shy away from detailing the quality aspects – 18K gold plating, anti-tarnish, skin-friendly, warranty – but do so in a way that feels informative and reassuring, not boastful.
• •Highlight Indian Roots and Design Philosophy: Subtly weave in the 'Designed & Made in India' aspect where appropriate, appealing to customers who value local craftsmanship and unique design perspectives.
• •Maintain a Balance: Keep the tone aspirational yet accessible to attract a broad customer base. Focus on everyday elegance and practicality.
• •Leverage User-Generated Content: Share customer photos and testimonials to build trust and authenticity.
• •Engage with Influencers Strategically: Continue collaborations with influencers who align with the brand's values and target audience.

Social Perception

Positive Customer Feedback, Influencer Endorsed, Fashion-Forward, Trustworthy

Copy Examples

• •Website Banner: Affordable Elegance for Your Everyday Style.
• •Instagram Post: ✨ Add a touch of sparkle to your work look! ✨ Shop our demi-fine collection. #WorkWearJewellery #DemiFine #PerfectlyAverageStyle #OfficeChic
• •Product Description: Handcrafted with love. Discover unique designs. #PearlElegance #PerfectlyAverage #HandcraftedJewellery #Unique डिजाइन
• •Email Newsletter Subject Line (Sale Promotion): ✨ Sparkle More, Spend Less ✨ Our Bestsellers are Calling Your Name!
• •Website Pop-Up: Hey Gorgeous! Sign up for our newsletter and enjoy 10% off your first order!