Brand Tone

Elegant, sophisticated, and evocative, with a touch of historical and cultural richness.

Brand Values

• •Heritage
• •Craftsmanship
• •Elegance
• •Luxury
• •Authenticity

Best Practices

• •Maintain a sophisticated and elegant tone.
• •Emphasize the brand's heritage and connection to Istanbul/Pera.
• •Highlight the quality and craftsmanship of the products.
• •Use evocative language to describe scents and experiences.
• •Focus on creating a sense of luxury and exclusivity.

Social Perception

A luxury brand with a rich heritage, offering high-quality perfumes, colognes, and home scents that evoke a sense of elegance and sophistication.

Copy Examples

• •"Pera Collection: Inspired by the enchanting district of Istanbul, where history and modernity intertwine."
• •"Indulge in the exquisite scents of Atelier Rebul, crafted with passion and expertise."
• •"Experience the timeless elegance of Pera, captured in a bottle."
• •"Discover the artistry of fragrance with Atelier Rebul's Pera line, a tribute to Istanbul's vibrant heritage."
• •"Elevate your senses with the luxurious aromas of Pera, a symphony of scents that transport you to another time and place."