Brand Tone

Playful, trendy, casual, and slightly sultry with a focus on wanderlust and a youthful vibe.

Brand Values

• •Fashion-Forward & Trendy
• •Inclusivity
• •Accessibility & Affordability
• •Customer Experience
• •Growing Commitment to Sustainability & Ethics
• •Community Engagement

Best Practices

• •Consistently use language, references, and humor that resonate with young, fashion-conscious women (e.g., 'babes,' trendy slang, relevant pop culture if appropriate).
• •Use exclamation points and emojis judiciously to convey excitement and fun.
• •Use terms like 'latest drops,' 'just landed,' 'trend alert.'
• •Use descriptive words that evoke the look and feel of the products.
• •While the primary tone is upbeat, ensure that any communication regarding issues (like shipping delays or sustainability efforts) is transparent and empathetic, acknowledging customer concerns without losing the core brand voice where appropriate.

Social Perception

A trendy and stylish brand that's popular among young women, especially those active on social media. Perceived as a 'cult brand' for 'It Girls', but needs to improve customer service and transparency regarding sustainability efforts.

Copy Examples

• •#Peppermayo
• •#PeppermayoStyle
• •#TreatYourself
• •#PeppermayoFashion
• •Latest drops just landed, babes! Get ready to turn heads!