Brand Tone

Passionate, Enthusiastic, Authentic, Specialist, Community-Oriented, Direct & Promotional

Brand Values

• •Authenticity
• •Passion for Music & Rock Culture
• •Self-Expression & Individuality
• •Quality
• •Community

Best Practices

• •Emphasize authenticity and exclusivity by highlighting officially licensed merchandise or unique designs.
• •Maintain a passionate and enthusiastic tone that resonates with music lovers and rock enthusiasts.
• •Foster a sense of community by using inclusive language and creating opportunities for interaction.
• •Use direct and promotional calls to action, offering discounts or incentives to encourage purchases.
• •Avoid overly formal or generic corporate speak, maintaining a relatable and engaging voice.

Social Perception

A vibrant online community where music lovers, fashion rebels, and true originals can express themselves through authentic rock apparel and exclusive designs, fostering a sense of belonging and shared passion.

Copy Examples

• •What's your anthem?
• •Use ROCK10 for 10% off!
• •We're a vibrant community of music lovers, fashion rebels, and true originals.
• •Specialists in authentic rock t-shirts with exclusive designs.
• •A vibrant online community and a meeting point for those passionate about music, fashion and rocker attitude!