Brand Tone

Professional, motivational, and witty

Brand Values

• •Customer-Centric Service
• •Quality and Durability
• •Personal Expression and Fun
• •Empowerment
• •Community Focus

Best Practices

• •Segment Your Voice: Clearly distinguish between the two primary tones. For B2B communications (company shirts, event swag), maintain a professional, helpful, and quality-focused voice. For direct-to-consumer product descriptions (funny tees, workout gear), lean into the witty, motivational, and fun-loving tone.
• •Lead with the "Why," Not Just the "What": The founder's story is a powerful asset. Incorporate the "play on words" origin story and the passion for creating "wearable memories" into website copy and social media to add depth and personality beyond just being a printer.
• •Use Customer Testimonials as a Voice Guide: Customer reviews consistently highlight professionalism, friendliness, and quality. Leverage these phrases and sentiments in marketing copy to reflect the positive experience the brand is known for.
• •Keep the "Fun" in Functional: Even when promoting technical aspects like Dri-FIT material or embroidery, connect it back to a value. For example, instead of just saying "We use moisture-wicking fabric," try "Stay cool while you're looking hot. Our Dri-FIT shirts wick away sweat so you can focus on your goals, not the heat."
• •Empower Through Copy: Use active, motivational language, especially for the fitness and personal expression lines. Phrases like "Brand Your Attitude," "Wear Your Motivation," and "Your Style, Your Way" reinforce the brand's empowering values.

Social Perception

Overwhelmingly positive, perceived as reliable, professional, and friendly. Customers praise the owner's helpfulness, efficiency, and dedication to producing high-quality custom work. Seen as a creative partner for custom apparel, not just a T-shirt shop.

Copy Examples

• •Your team's passion is your brand's biggest asset. Let's wear it. From work shirts to event swag, People Wear Me Out delivers professional, high-quality custom apparel that makes your brand unforgettable. Get a quote for your team today!
• •Your workout is tough, but your motivation should be tougher. Our 'Sweat is Just Fat Crying' tank is made with premium, breathable fabric to get you through the last rep. Laugh your way through the burn. Shop our fitness collection now!
• •Twinning with your best friend just got a serious upgrade. Coordinate your walks with our hilarious and adorable matching human-and-dog tee sets. Because life isn't ruff when you have a dog. Check out the collection!
• •Creating memories that last a lifetime? We create the apparel to match. From bachelorette parties to family reunions, our custom design service ensures every moment is picture-perfect. Let's make something to remember.
• •(Video shows owner Ilene laughing while packing an order) They say people wear you out... we say wear it out! We're a woman-owned business turning your ideas into high-quality, custom apparel you'll love to live in. What will you create today? #PeopleWearMeOut #CustomApparel #ShopSmall