Brand Tone

Enthusiastic & Passionate, Approachable & Friendly, Confident & Knowledgeable, Transparent, Modern & Gamer-centric

Brand Values

• •Quality & Performance
• •Customer Satisfaction
• •Transparency
• •Customization & Personalization
• •Community Engagement

Best Practices

• •Consistently use terminology, slang (appropriately), and references that resonate with the gaming and tech enthusiast community. Avoid overly corporate or dry language.
• •Let genuine excitement for the products and the gaming world shine through. Use exclamation points and positive adjectives where natural, but avoid hyperbole that feels inauthentic.
• •When discussing products, services, or pricing, be straightforward and clear. This builds trust, which is a core part of their current positive perception. Continue to explain the "why" behind their pricing and component choices.
• •In customer interactions, FAQs, and informational content, adopt a friendly, patient, and supportive tone. Make it clear you're there to help, regardless of the customer's technical knowledge.
• •Ensure that the visuals used alongside copy (images, videos, graphics) match the energy and style of the written content. For Penguin PCS, this means high-quality, aesthetically pleasing shots of their products, often with a modern, clean, or vibrant gamer aesthetic.

Social Perception

Trustworthy, High-Quality Products, Excellent Customer Service, Expertise, Value for Money

Copy Examples

• •🔥 UNLEASH THE BEAST! 🔥 Feast your eyes on this absolute monster build, spec'd out by one of our awesome customers using our Submit-A-PC builder! 🚀 We're talking peak performance and killer aesthetics. What game would you fire up first on this rig? Let us know! 👇 #PenguinPCS #CustomPC #GamingSetup #PCMasterRace #DreamPC
• •Sound on for pure satisfaction! 🎧 We're crafting another dream keyboard – hand-lubed switches, custom keycaps, the works! What's your perfect keyboard sound: thocky, clicky, or silent? Tell us! Full build reveal soon. 😉 #KeyboardASMR #CustomKeyboard #MechanicalKeyboard #PenguinPCS #Tech
• •Your Dream PC, Your Rules, Our Expertise. ✨ With Penguin PCS, you pick the parts at market price, we build it for a flat $100 fee. No hidden costs, just pure performance, tailored to YOU. Start your build today! [Link to Builder]
• •Ready to dive into PC gaming without breaking the bank? Our Entry-Level Penguin is packed with carefully selected components to deliver awesome 1080p performance and a smooth experience right out of the box. We don't do 'cheap,' we do smart value. Upgrade your game! 🐧
• •Level Up Your Setup! Exclusive Deals Inside from Penguin PCS 🐧💻