Brand Tone

Friendly and Approachable, Caring and Empathetic, Playful and Fun, Informative and Helpful, Trustworthy and Reliable

Brand Values

• •Pet Well-being
• •Customer Focus/Community
• •Quality and Variety
• •Joy and Companionship
• •Accessibility and Convenience
• •Knowledge Sharing

Best Practices

• •Create a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., friendly, caring, playful, informative), key vocabulary (like "aumigos," "lambeijos"), a "do and don't" list for language, and examples. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand who you're talking to – their needs, their relationship with their pets, their sense of humor, and the language they use. Pelo e Pata does this well by connecting with the emotional aspect of pet ownership.
• •Use Storytelling: Share stories of pets, customer experiences (with permission), or the "why" behind your products. This makes the brand more relatable and reinforces values like care and joy.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, an email, or a customer service response, the tone should feel familiar and aligned. Regular internal reviews of content can help ensure this.
• •Listen and Adapt (But Stay True to Core Values): Pay attention to how your audience responds to your copy. While you can adapt your content strategy based on engagement, ensure any evolution in tone still reflects your core brand values of pet well-being, care, and community. Avoid drastic shifts that could confuse your audience.

Social Perception

Positive General Perception: Pelo e Pata is generally seen as a reliable and comprehensive pet store, both online and in its physical locations in Brazil. Loved by Pet Owners: The engaging social media and focus on cute pets resonate well with their target audience, who often see the brand as sharing their love for animals. Go-To for Pet Supplies: Many customers view them as a one-stop-shop for their pet needs due to the wide product range. Community-Oriented: Their social media engagement and local store activities foster a sense of community among pet lovers.

Copy Examples

• •Instagram Post (Image: Happy dog playing with a new toy): New toy zoomies activated! 🧸💨 Seeing your furball this happy is what we live for. What’s your pet’s go-to playtime antic? Share below! 👇 #PeloEPata #HappyPets #ToyJoy #DogLife #Aumigos
• •Website Banner (Promoting new premium cat food): Nourish Your Feline Friend from the Inside Out! 👑 Our new premium cat food line is packed with all the purr-fect nutrients for a vibrant, healthy life. Because they deserve nothing but the best. Shop now and see the difference! 🐾 #PeloEPata #CatNutrition #HealthyCats #PremiumPetFood #PamperedPaws
• •Email Subject Line (For a seasonal promotion): ☀️ Sun’s Out, Paws Out! Spoil your best friend with summer savings at Pelo e Pata! 🏖️ Body Snippet: Hey [Customer Name], get ready for sunny adventures! From cooling mats to travel-ready treats, find everything your furry companion needs to enjoy the season safely and in style. Plus, enjoy [X]% off selected summer essentials! Lambeijos from the Pelo e Pata team! 🐶🐱
• •Facebook Ad (Targeting new puppy/kitten owners): Welcome to Paw-renthood! 🍼 Bringing home a new puppy or kitten? We’ve got everything you need to start this amazing journey right – from gentle shampoos to a-glr-able first toys and nutritious starter foods. Let Pelo e Pata help you give them the best start! Click to explore our new arrival kits. #PeloEPata #NewPet #PuppyLove #KittenCare #PetParenting
• •Blog Post Title / Social Media Teaser (About dental health): Smile, Aumigo! 😁🦷 Why Your Pet’s Dental Health Matters More Than You Think (And Easy Tips to Help!). Don’t let bad breath be the only sign – learn how to keep those chompers healthy and strong on the Pelo e Pata blog today! #PeloEPata #PetDentalHealth #HealthySmile #DogCare #CatCareTips