Brand Tone

Sophisticated & Artistic, Passionate & Story-Driven, Curated & Exclusive, Conscious & Ethical, Inspirational & Aspirational

Brand Values

• •Quality & Craftsmanship
• •Artistic Integrity & Exclusivity
• •Sustainability & Responsibility
• •Fairness & Support for Artists
• •Storytelling & Connection
• •Aesthetic & Design Excellence

Best Practices

• •Emphasize Storytelling: Always look for opportunities to weave in the narrative of the artist, the artwork's inspiration, or the brand's ethical choices. This builds connection beyond just the product.
• •Use Evocative and Descriptive Language: Appeal to the senses and emotions. Words like "meticulously crafted," "whispered hues," "visionary," "serene sophistication" convey quality and artistic value.
• •Highlight Core Values Consistently: Regularly mention sustainability, artist support, exclusivity, and quality in your messaging across all platforms. This reinforces what the brand stands for.
• •Maintain a Refined and Educated Voice: Avoid overly casual slang or hype. The tone should reflect an appreciation for art and design, assuming a similar interest in the audience.
• •Be Authentic and Transparent: When discussing sustainability or artist collaborations, be genuine. Authenticity in these areas builds trust and resonates with a conscious consumer base.

Social Perception

Positive for Art & Design Focus, Appreciation for Sustainability, Seen as a Source of Unique Decor, Community Aspect (Potential), Confusion Risk (Minor)

Copy Examples

• •Instagram Post (showcasing a new art print): Immerse your space in the narrative of [Artist's Name]. Each print, a story whispered in hues and strokes, is meticulously crafted on sustainable, gallery-quality paper. Discover art that resonates. #PeletonArt #CuratedLiving #SustainableDesign #ArtistCollaboration #ArtThatTellsAStory
• •Facebook Ad (targeting users interested in interior design): Transform your home from a space into a statement. At Peleton, we connect you with exclusive art from passionate creators, ensuring every piece is unique and ethically produced. Elevate your everyday with art that matters. Explore our curated collections. [Link] #PeletonGlobal #ArtForYourHome #EthicalArt #InteriorInspiration #UniqueDesign
• •Website Homepage Banner: Peleton: Where Art Finds Its Voice. Discover exclusive collections from global artists, sustainably produced to bring beauty and meaning to your walls. Art with a soul, for a home with heart.
• •Email Newsletter Snippet (introducing a new artist collaboration): Meet [Artist's Name], the visionary behind our latest exclusive collection. Journey with us into their creative process and discover the passion woven into every piece. At Peleton, we believe in art that connects, and in fairly celebrating the hands that create it. Explore the collection: [Link]
• •Pinterest Pin Description (for a board on minimalist home decor): Achieve serene sophistication. Our minimalist art prints, from exclusive artist collaborations, bring calm and character to modern spaces. Printed on eco-certified paper, because beauty shouldn't cost the Earth. Pin your inspiration. #Peleton #MinimalistArt #ScandinavianDesign #SustainableHome #ArtPrints