Brand Tone

Sophisticated, Cultured, Passionate, Story-Driven, Conscious, Responsible, Accessible, and Inspiring.

Brand Values

• •Quality
• •Sustainability
• •Exclusivity & Originality
• •Fairness to Artists
• •Artistic Expression & Connection

Best Practices

• •Use sophisticated language to convey the brand's cultured approach.
• •Highlight the story behind the art and the artist's passion.
• •Emphasize the brand's commitment to sustainability and ethical practices.
• •Make art feel accessible and inspiring for customers' home decoration.
• •Clearly communicate the value proposition: sustainable quality posters.

Social Perception

Peleton Art is perceived as a provider of high-quality, beautiful art prints, valuing art and design, and being an ethical and sustainable choice.

Copy Examples

• •Discover museum-quality art prints, exclusively curated for your home.
• •Each piece tells a story. Explore our artist collaborations and find art that resonates with you.
• •Sustainable art for a conscious home. Printed on demand with environmentally certified materials.
• •Transform your space with art that inspires. Browse our collection and express your unique style.
• •Invest in art that makes a difference. Supporting artists and sustainability with every purchase.