Brand Tone

Informative, Quality-focused, Community-oriented (Local), Passionate

Brand Values

• •Quality Craftsmanship
• •Accessibility
• •Family & Tradition
• •Passion for Coffee
• •Local Community

Best Practices

• •Maintain a balance between informative content and engaging storytelling.
• •Use simple, direct language, avoiding overly technical jargon.
• •Emphasize the family-run aspect to build trust and connection.
• •Showcase the quality and freshness of the coffee beans.
• •Highlight the local Osaka Naniwa origin to foster a sense of community.

Social Perception

A local, family-run coffee shop that is passionate about delivering high-quality, freshly roasted specialty coffee to its community and beyond, fostering a sense of connection and accessibility.

Copy Examples

• •"Experience the taste of freshly roasted specialty coffee from our family to your cup."
• •"Our winter blend is here! Roasted in Osaka Naniwa, perfect for cozy days."
• •"Discover single-origin coffees that tell a story of craftsmanship and dedication."
• •"Subscribe to our coffee service and bring delicious, specialty coffee to your daily life."
• •"From our hometown, Osaka Naniwa, we bring you coffee with passion and tradition."