Brand Tone

Empowering & Inclusive, Helpful & Informative, Modern & Clean, Playful & Satisfying, Community-Focused

Brand Values

• •Faith Compatibility/Inclusivity
• •Safety & Health
• •Convenience & Ease of Use
• •Self-Expression & Joy
• •Cruelty-Free

Best Practices

• •Acknowledge the challenges Peela solves (e.g., "The struggle was real," "peace of mind").
• •Use clear, concise language.
• •Focus on the satisfying experience of peeling off the polish.
• •Highlight the non-toxic and Salaah-friendly aspects in all communications.
• •Engage with user-generated content and reviews to build community trust.

Social Perception

Positive within target niche, Innovative & Convenient, Good Quality, Growing Awareness

Copy Examples

• •Peela: Express yourself effortlessly, guilt-free! Non-toxic, Salaah-friendly nail polish for the modern Muslim woman.
• •Just apply, enjoy & peel off! No damage, no hassle! Experience the fun and convenience of Peela.
• •Say goodbye to harsh removers! Peela's water-based formula is gentle on your nails and easy to peel.
• •Obsessed with our new shades! ✨ Double coat for max pigment and effortless peel. #peelablenailpolish #halalnailpolish
• •Peace of mind with every shade. Peela is 100% halal and non-toxic, so you can focus on what matters most.