Brand Tone

Empathetic, Educational, Trustworthy, Approachable, Professional

Brand Values

• •Wellness & Relief
• •Quality & Purity
• •Transparency
• •Education
• •Authenticity
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Empathetic, Educational, Trustworthy, Approachable, Professional) with specific examples of do's and don'ts. This guide should be accessible to anyone creating content.
• •Prioritize "Why" Over "What": Always connect product features back to the core values of wellness, relief, and the desire to help. Explain *why* the third-party testing matters (trust, safety), not just *that* it's done.
• •Embrace Storytelling: Continue to weave the founder's story and customer testimonials (with permission) into marketing materials. Personal stories resonate deeply and reinforce authenticity and empathy.
• •Be an Educator First: Frame content around educating the audience about CBD, its benefits, and how to use it safely and effectively. This builds trust and positions the brand as a go-to resource, not just a seller.
• •Maintain Transparency in All Communications: Whether it's product information, sourcing details, or addressing customer concerns, an open and honest approach reinforces the brand's trustworthiness. Ensure all claims are backed by evidence (like lab results).

Social Perception

Customers generally perceive Peekay's Hemp Co. as a reputable and trustworthy source for high-quality CBD products. The founder's story adds a layer of authenticity and relatability that is well-received. The brand is seen as caring about its customers' well-being, not just selling products. The educational approach is appreciated, helping to demystify CBD for new users. There's a perception of the products being effective and made with integrity.

Copy Examples

• •Find Your Calm, Naturally. Introducing our new [Product Name], crafted with the same care and quality you trust, to help you navigate life's stresses with greater ease.
• •Curious about CBD but not sure where to start? We get it! At Peekay's, we believe in transparency and education. All our Colorado-grown hemp products are third-party tested, so you know exactly what you're getting. Have questions? Ask us anything! #CBDWellness #PeekaysHemp #TrustworthyCBD
• •A Little Relief Goes A Long Way: Special Savings on Your Peekay's Favorites.
• •Our Full-Spectrum CBD Tincture is meticulously formulated from naturally sourced, Colorado-grown hemp. Each batch is third-party tested to ensure purity and potency, delivering a consistent and effective experience to support your daily wellness.
• •Peekay's Hemp Co. wasn't born in a boardroom; it started with a personal battle and a discovery that changed everything. Our founder, Paul, found relief with CBD, and his passion to share that possibility with others is the heart of everything we do. We're more than just a CBD company; we're your partners in wellness.