Brand Tone

Informative & Direct, Professional & Experienced, Functional & Solution-Oriented, Accessible (with a Spanish focus)

Brand Values

• •Quality: Commitment to providing quality solutions and quality-tested products.
• •Expertise & Support: Over 20 years of experience, expert guidance and personalized support.
• •Customer Trust & Lasting Relationships: Valuing customer trust and seeking to build lasting relationships.
• •Responsibility in Animal Husbandry: Belief in the power of responsible animal husbandry.
• •Technological Advancement: Aiming to provide technologically designed and latest generation equipment.

Best Practices

• •Emphasize Experience and Support: Consistently weave in messages about Pecfarm's 20+ years of experience and the availability of expert guidance and personalized customer support, reinforcing trustworthiness.
• •Focus on Quality and Reliability: Use language that highlights the durability, technological design, and quality testing of the products, assuring customers of their investment.
• •Localize and Translate Carefully: While aiming for a broad audience, pay special attention to Spanish-speaking regions. If using translation tools, always review for accuracy and natural phrasing.
• •Showcase Customer Success: Actively encourage customer reviews and testimonials to build trust and social proof. Highlight positive feedback on product pages and in marketing materials.
• •Use Solution-Oriented Language: Frame product descriptions and marketing messages around the specific needs and challenges of animal husbandry, demonstrating how Pecfarm's products provide effective solutions.

Social Perception

An e-commerce user base using the Shopify store, which needs to improve its perception through increased customer reviews.

Copy Examples

• •From incubators to feeders, trust us to support your animal husbandry needs.
• •We're Your Partners in Animal Care.
• •At Pecfarm, we understand the dedication behind responsible animal husbandry. Upgrade with Pecfarm's Reliable Gear.
• •Looking for dependable incubators, secure electric fencing, or efficient feeding systems?
• •Pecfarm: Quality Equipment for Dedicated Breeders. #AnimalHusbandry #FarmingSolutions #Pecfarm Discover our range of feeders, drinkers, and more – all designed with your farm's needs in mind.