Brand Tone

Luxurious & Elegant, Caring & Nurturing, Authentic & Conscious, Positive & Uplifting, Informative & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Customer Wellbeing
• •Sustainability & Ethical Practices
• •Authenticity & Indian Heritage
• •Female Empowerment
• •Customer Centricity

Best Practices

• •Develop a Brand Voice & Tone Guide: Document Peacoy's specific voice (personality) and tone variations for different contexts (e.g., social media vs. product descriptions vs. customer service). This guide should include approved vocabulary, phrases to use/avoid, and examples.
• •Prioritize Benefit-Oriented Language: Consistently focus on how the products improve the customer's life (e.g., better sleep, healthier skin/hair, beautiful home, wellness) rather than just listing features.
• •Weave in Core Values Naturally: Subtly integrate keywords and phrases related to "handcrafted," "Made in India," "sustainable," "woman-led," and "premium quality" into narratives and descriptions without overstuffing.
• •Maintain an Empathetic and Approachable Persona: Especially in customer interactions and social media, the tone should be warm, understanding, and helpful, reflecting the "caring" and "positive" aspects of the brand.
• •Ensure Visual and Textual Harmony: The luxurious, soft, and authentic feel of the visual branding (images, colors) should be consistently matched by the elegance, care, and authenticity in the written copy across all platforms.

Social Perception

Positive Customer Feedback, Premium & Trustworthy, Artisanal & Unique, Lifestyle Brand

Copy Examples

• •Headline (Instagram/Facebook Ad for Silk Pillowcase): Wake up to smoother hair and glowing skin. Experience the gentle caress of Peacoy's 100% Mulberry Silk. ✨ #SilkSleep #BeautySleep #PeacoyLuxury
• •Product Description Snippet (Website - Silk Eye Mask): Crafted with the purest Mulberry silk, our eye mask is more than a sleep accessory; it's a nightly ritual for serene rest and rejuvenated eyes. Lovingly made in India, because you deserve the best.
• •Email Subject Line (Promoting New Handcrafted Decor): Bring Home the Art of India: Discover Peacoy's New Handcrafted Treasures 🌿
• •Social Media Post (Highlighting Sustainability): Beauty that feels good, inside and out. Our eco-friendly dyes and sustainably sourced Mulberry silk mean you can indulge in luxury that’s kind to the planet. 💖 #SustainableLuxury #PeacoyConscious #MadeInIndiaWithLove
• •Brand Story Snippet (About Us Page): From a heartfelt beginning as a woman-led venture, Peacoy blossomed with a simple mission: to share the magic of Indian craftsmanship and the gentle power of natural materials with the world. Every piece tells a story of quality, care, and positive energy.