Brand Tone

Artistic, Eclectic, and Sophisticated with an Indian Soul.

Brand Values

• •Individuality & Non-Conformity: Creating unique, one-off pieces that stand out and avoid "cookie cutting" designs.
• •Indian Heritage & Craftsmanship: Celebrating and promoting Indian aesthetics, materials, and artisanal skills, often with a contemporary interpretation.
• •Artistic Expression & Creativity: Design as a form of storytelling and personal expression, transforming spaces and lives.
• •Quality & Timelessness: Focus on handcrafted, timeless pieces that are built to last and become conversation starters.
• •Accessibility of Good Design: The belief that beautiful design should be for everyone, aiming to bridge the gap between high-end and flea market finds.
• •Fusion & Eclecticism: Skillfully blending diverse styles, materials, and influences (Indian, contemporary, vintage, quirky).
• •Sustainability (Implied): Mention of upcycled and recycled materials suggests an appreciation for sustainable practices.

Best Practices

• •Embrace Storytelling: Every product has a journey, an inspiration, or a craft behind it. Weave these narratives into product descriptions, social media captions, and blog posts to highlight the "soul" of the brand. Use phrases like "handpicked by Shabnam Gupta," "inspired by Indian folklore," "crafted by master artisans."
• •Use Evocative and Sensory Language: Appeal to the senses by describing textures, colors, and the "feel" of a piece. Use words like "vibrant," "tactile," "bold," "intricate," "timeless," "eclectic," "soulful," "whimsical."
• •Highlight Uniqueness and Craftsmanship: Continuously emphasize what makes Peacock Life different – the handcrafted nature, the upcycled elements, the fusion of styles, and the "non-conformist" design philosophy.
• •Maintain a Sophisticated yet Accessible Voice: While the brand is high-end, the underlying message is that "design is for everyone." The copy should feel aspirational and refined, but also welcoming and inspiring, avoiding overly elitist or exclusive language.
• •Infuse Indian Essence Authentically: When referencing Indian heritage or aesthetics, do so with genuine appreciation and specificity, rather than generic terms. Explain the cultural significance or the traditional techniques used, connecting them to the contemporary design.

Social Perception

Peacock Life is perceived as a high-end, design-led brand spearheaded by the renowned interior designer Shabnam Gupta. It is recognized for its distinctive, quirky, and eclectic style that often incorporates Indian elements in a modern way. The brand is associated with luxury, celebrity homes, and artistic interior design. There's an acknowledgment of its efforts to make unique design more accessible. The brand is seen as a "sensorial odyssey" with handpicked items reflecting a keen eye for design and drama.

Copy Examples

• •Headline: Beyond Furniture. Beyond Trends. Discover Design with Soul. Body: At Peacock Life, each piece tells a story – a whisper of Indian heritage, a bold stroke of contemporary artistry, a celebration of handcrafted excellence. Curate a space that’s undeniably you.
• •Headline: Don't Just Decorate. Define. Body: Your home is your canvas. Peacock Life offers an eclectic palette of handcrafted treasures, from vibrant, upcycled statement pieces to timeless, artisan-made furniture. Let your space speak your language.
• •Headline: Where India's Heart Meets Modern Design. Body: Experience the Shabnam Gupta touch. Peacock Life intricately weaves rich Indian craftsmanship with a daring, contemporary vision. Unearth decor that’s as unique as your journey.
• •Headline: Curated Finds for the Unconventional Soul. Body: Tired of the mundane? Explore Peacock Life's collection of quirky, conversation-starting decor and furniture. Because good design is a luxury everyone deserves to express.
• •Headline: Handcrafted. Heartfelt. Home. Body: From the artisan's hand to your home, Peacock Life brings you more than just objects. We bring you pieces infused with passion, culture, and the art of individual expression. Elevate your everyday.