Brand Tone

Authentic, Passionate, Friendly, Approachable, Informative, Helpful, Local, Community-Proud, Artisanal, Handcrafted

Brand Values

• •Quality: Commitment to using high-quality, natural ingredients to create effective skincare products.
• •Craftsmanship: Valuing the art and skill of handmade soap making.
• •Community: Strong connection to the local Pensacola area, supporting local events and fostering a sense of belonging.
• •Natural & Skin-Loving: Prioritizing ingredients that are good for the skin, often highlighting natural and gentle properties.
• •Transparency: Openness about their process and ingredients.
• •Passion: A clear love for what they do and a desire to share it.

Best Practices

• •Embrace "Pensacola Proud" Language: Weave in local references, landmarks, and a sense of community spirit whenever authentic and relevant. This reinforces your local identity.
• •Highlight Natural Ingredients & Benefits: Always be clear about the natural aspects of your products and explain *why* those ingredients are good for the skin in simple, relatable terms.
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend or a valued member of your community. Use contractions, welcoming language, and be approachable.
• •Show, Don't Just Tell, the "Handcrafted" Element: Use descriptive language that evokes the artisanal process. Words like "hand-poured," "small-batch," "carefully selected," and "artisan" can reinforce this. Share glimpses of the making process.
• •Be Passionate and Authentic: Let your genuine love for your craft and your products shine through. Share your story, your inspiration, and connect with your audience on a personal level. Authenticity builds trust.

Social Perception

Trusted Local Business, Artisanal & Unique, Skin-Friendly & Natural, Community-Oriented, Aesthetic Appeal

Copy Examples

• •Meet 'Palafox Place' – our signature bar inspired by the heart of Pensacola! ❤️ Handcrafted with nourishing olive oil, creamy shea butter, and a refreshing blend of [mention key scent notes, e.g., citrus and sea salt], it’s a little piece of home for your skin. Treat yourself to local luxury! #PcolaPoured #HandmadeSoap #PensacolaLove #NaturalSkincare #ShopLocalPcola
• •Ever wonder what goes into crafting your favorite Pcola Poured soap? It all starts with passion, the finest natural ingredients, and a little bit of Pensacola sunshine in every batch! ✨ We believe in transparency and the art of handcrafted goodness. Come see the magic happen at our next market! #SoapMaking #ArtisanalSoap #BehindTheScenes #PcolaProud #NaturalIngredients
• •We're so excited to be back at the [Local Market Name] this Saturday! ☀️ Come say hi, explore our latest seasonal scents, and find the perfect handcrafted gift (or a treat for yourself!). Supporting local means the world to us. See you there, Pensacola! #PensacolaEvents #SupportSmallBusiness #PcolaSoapCo #HandmadeInFlorida #CommunityLove
• •Tired of dry, irritated skin? Our 'Gulf Breeze' soap is a gentle hug for your body. Made with soothing calendula-infused oils and moisturizing goat's milk, it cleanses without stripping, leaving your skin feeling soft, calm, and happy. Experience the Pcola Poured difference – naturally. #GentleSkincare #NaturalSoap #SensitiveSkin #HandcraftedGoodness #PcolaPouredCare
• •From our family to yours, Pcola Poured was born out of a desire for simple, skin-loving goodness. We pour our hearts (and the best natural ingredients!) into every bar, right here in Pensacola. Because we believe what you put ON your body is just as important as what you put in it. Thank you for being part of our journey! 🙏 #OurStory #PcolaPouredCompany #PassionForCraft #NaturalLiving #PensacolaSmallBiz