Brand Tone

Heartfelt & Emotional, Artistic & Creative, Friendly & Approachable, Trustworthy & Quality-Focused, Community-Oriented

Brand Values

• •Love for Pets: This is the core of the brand, celebrating the human-animal bond.
• •Artisanship & Quality: Commitment to real artists creating quality, custom products.
• •Customer Satisfaction: Strong emphasis on ensuring customers love their unique items, offering previews and revisions.
• •Giving Back: Demonstrating social responsibility through partnership with the Humane Society of Canada.
• •Personalization & Uniqueness: Offering one-of-a-kind items that capture the essence of individual pets.

Best Practices

• •Always Lead with Emotion: Connect with the deep love and bond people have with their pets. Use words that evoke warmth, affection, and cherished memories.
• •Highlight Artisanship and "Real Artist" Touch: Continuously remind customers that their items are not mass-produced or AI-generated, but are crafted with individual care and skill.
• •Emphasize the "Made in Canada" and Quality Guarantees: Build trust by reinforcing the commitment to quality, local artistry, and customer satisfaction (previews, edits, satisfaction guarantee).
• •Incorporate the "Giving Back" Angle: Subtly weave in the partnership with the Humane Society of Canada to appeal to the altruistic values of pet lovers.
• •Use Inclusive and Engaging Language: Address the audience directly ("your pet," "your furry family member"), encourage interaction (sharing photos, stories), and ensure the language is welcoming to owners of all types of pets.

Social Perception

Positive (Implied), Appreciative of Customization, Supportive of Charitable Angle, Seen as a Thoughtful Gift Option

Copy Examples

• •Headline for a Social Media Ad: "Capture Their Unique Spark. ✨ Turn your beloved pet into a timeless piece of art, lovingly hand-drawn by our Canadian artists. Free preview with every order! #PawsInFrames #PetPortraits #MadeInCanadaWithLove"
• •Website Homepage Snippet: "More than just a portrait, it's a heartfelt tribute to the furry family members who leave paw prints on our hearts. At Paws in Frames, we craft custom, hand-drawn art that celebrates your pet's unique personality. Plus, every purchase helps support animals in need through our partnership with the Humane Society of Canada."
• •Instagram Post Caption (with a customer's photo): "Look at that happy face! 🥰 We're so thrilled to see [Pet's Name] with their custom Paws in Frames pillow! Every pet has a story, and we're honored to help tell it. Share your #PawsInFrames moments with us! #PetLove #CustomPetArt #HappyCustomers"
• •Email Marketing Subject Line (for a promotion): "A Gift as Unique as Your Pet 🐾 Save 15% on Custom Portraits & Mugs This Week!"
• •Product Description Snippet (for a custom mug): "Start your day with a smile and your best friend! Our custom pet mugs feature a beautiful, hand-drawn illustration of your pet, ensuring every coffee break is filled with warmth and happy memories. Designed by real artists in Canada, dishwasher and microwave safe. Your perfect sip awaits!"