Brand Tone

Caring, Trustworthy, Educational, Friendly & Approachable

Brand Values

• •Health & Wellbeing
• •Natural & Safe Ingredients
• •Transparency
• •Science-Backed Solutions
• •Community & Education
• •Made in Mexico/Local Support

Best Practices

• •Refer to the "Ciencia" section where appropriate to build trust.
• •Emphasize Natural & Transparent: Consistently highlight the "100% natural," "human-grade," and "vet-developed" aspects.
• •Foster a Caring Community: Use inclusive language ("nuestra manada," "tu mejor amigo").
• •The copy should reflect the brand's origin story – a concern for pet health leading to the creation of better solutions.
• •Incorporate customer reviews and testimonials to showcase product effectiveness and build social proof.

Social Perception

High quality, trustworthiness, reliable & informative, cares about pet well-being.

Copy Examples

• •Give your best friend the gift of health with our 100% natural supplements, developed by vets and made with human-grade ingredients. Shop Now!
• •¡Únete a nuestra manada! Discover clean, transparent nutrition for your beloved pet and see the difference in their wellbeing.
• •Worried about fillers and artificial additives in your pet's food? Pawsh.mx offers a transparent solution with natural ingredients you can trust. Learn more in our Ciencia section.
• •From mobility to immune support, our vet-developed supplements address key areas of pet health, ensuring a happier, healthier life for your furry companion.
• •Pawsh.mx is committed to providing top-quality, natural care for your pets, made with love in Mexico. Explore our range of products today!