Brand Tone

Friendly, caring, and enthusiastic

Brand Values

• •Pet Well-being and Comfort
• •Quality and Reliability
• •Customer Connection/Community
• •Joy of Pet Ownership
• •Practical Solutions

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's tone, key messaging points, preferred vocabulary (and words to avoid), and examples of good and bad copy. Share this with anyone creating content.
• •Focus on 'The Why': Always remember why the brand exists – likely out of a love for pets and a desire to enhance their lives. Let this core motivation shine through in the language used. Think 'benefits for the pet and owner' over just 'product features.'
• •Speak to Your Audience Like a Friend: Use warm, inviting language. Address the customer directly (using 'you' and 'your pet'). Avoid overly technical jargon unless explaining a specific product benefit clearly.
• •Embrace Positivity and Enthusiasm: The subject matter (pets) is inherently joyful. Let that enthusiasm infuse the copy. Use positive language and express genuine care and excitement for pets and their well-being.
• •Review and Refine Regularly: Periodically review website copy, social media posts, and marketing materials to ensure they are still aligned with the desired tone and values. Solicit feedback and be open to making adjustments as the brand evolves.

Social Perception

Trustworthy, caring, and dedicated to pets and their owners

Copy Examples

• •Product Post (New Bed): 'Sweet dreams are made of this! ✨ Spoil your furry best friend with our new ultra-soft Cloud Nine bed. Because a well-rested pup is a happy pup! Tap to shop and let the cozy cuddles begin. #PawsAreGood #HappyPup #DogBedHeaven'
• •Engagement Post (Facebook/Instagram): 'Weekend plans: 1. Cuddle the dog. 2. Spoil the cat. 3. Repeat! What's your favorite way to spend quality time with your furry family members? Share in the comments below! 👇 #PawsAreGoodFamily #PetLove #WeekendVibes'
• •Informative Post (Travel Tip): 'Road trip ready? Adventure awaits, but safety first! Our SecureRide Pet Carrier ensures your companion travels in comfort and style. Tag a friend who loves exploring with their pet! Learn more on our site. #PawsAreGood #PetTravel #SafeAdventures'
• •User-Generated Content Feature: 'Look at this adorable smile! 😍 @[UserHandle]'s pup is absolutely loving their new WiggleWag toy. Thanks for sharing the joy! Want your pet to be featured? Tag us in your photos! #PawsAreGoodPets #CustomerLove #HappyTails'
• •Promotional Email Subject Line: 'A little something special for your Very Important Pet! 🐾 Inside: Deals to make their tail wag!'