Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Adventurous, Active, Community-Oriented, Playful, Fun, Supportive, Caring

Brand Values

• •Quality & Durability
• •Style & Aesthetics
• •Pet Well-being & Comfort
• •Community
• •Adventure & Exploration
• •Customer Connection
• •Joy & Companionship

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's tone (e.g., friendly, adventurous, playful), preferred vocabulary, no-go words/phrases, and examples of on-brand and off-brand copy. Share this with everyone who creates content.
• •Know Your Audience, Love Their Pets: Always write with the pet owner in mind, acknowledging their love for their animals. Use language that resonates with their experiences, joys, and even challenges as pet parents. Refer to pets by name if possible in direct communications.
• •Embrace Storytelling & Emotion: Share stories of pets and their owners, highlight the joy and companionship pets bring, and connect emotionally. This builds a stronger bond than just listing product features. Use user-generated content (with permission) to amplify authentic stories.
• •Be Visually Consistent with Your Words: Ensure the tone of your copy matches the style of your visuals. If your images are bright, adventurous, and happy, your copy should reflect that same energy.
• •Engage and Interact Authentically: When responding to comments, messages, or reviews, maintain the established brand tone. Be genuinely helpful, appreciative, and if the tone allows, playful or witty where appropriate. Show the human side of the brand.

Social Perception

Positive, Reliable, Engaging, Fun, Aspirational (for Pet Owners), Modern, Trendy

Copy Examples

• •Trailblazing into the weekend like a true Pawlie adventurer! 🌲🐾 Our All-Terrain Harness is built for sniffing new paths and making muddy memories. Where are your paws taking you this weekend? Share your adventures below! #PawlieAdventures #DogGear #HappyTrails
• •Style meets swagger! 😎 Spoil your furry bestie with a Pawlie matching set and hit the park in confidence. Durable, comfy, and oh-so-cute – because every pup deserves to strut their stuff! Shop the collection now and join the Pawlie Pack! ✨ #PawlieStyle #MatchingSets #DogFashion #SpoilYourDog
• •Meet the 'Sunset Explorer' Collar! 🌅 Crafted for comfort and designed to dazzle, this collar isn't just a statement piece – it's your pup's new favorite adventure buddy. Made with ultra-soft, durable materials, it’s ready for everything from park playdates to mountain peaks. Let the good times roll (and wag)!
• •Zoomies activated! 🤪 Our gear is officially pup-approved for maximum fun. Tag a friend whose dog needs this level of happy! #PawliePlaytime #DogToys #FunnyDogs #TikTokPups
• •🐾 Adventure Awaits! Fresh Pawlie Picks + A Treat For Your Pup Inside! (Body snippet): Hey [Customer Name] & [Pet's Name, if known]! Ready to unleash some serious fun? We've just dropped new arrivals perfect for your next escapade, plus a little something to get those tails wagging even more...