Brand Tone

Friendly and Approachable, Helpful and Solution-Oriented, Enthusiastic and Pet-Loving, Informal but Trustworthy

Brand Values

• •Convenience
• •Pet Well-being and Happiness
• •Quality and Practicality
• •Customer Connection
• •Joy of Pet Ownership

Best Practices

• •Create a Simple Tone of Voice Guide: Document key characteristics (e.g., "Friendly, Helpful, Enthusiastic, Clear") with do's and don'ts. For example: "Do use pet-related puns sparingly. Don't use overly technical jargon."
• •Focus on Benefits, Not Just Features: Emphasize how each product makes a pet owner's life easier or a pet's life better, using relatable scenarios. (e.g., "No more muddy paws on your clean floors!" instead of just "Durable paw cleaner.")
• •Use "You" and "Your Pet" Frequently: Address the customer directly to create a personal connection. Make the pet the hero of their own story, with the owner as the caring facilitator.
• •Incorporate Pet-Lover Language: Use common, endearing terms for pets (e.g., "furry friend," "furbaby," "pooch," "kitty") where appropriate, but avoid overdoing it to the point of being unprofessional. Maintain a balance.
• •Review and Align Across All Channels: Regularly audit website copy, product descriptions, social media posts, email newsletters, and ad creatives to ensure the tone is consistent. If multiple people create content, this step is crucial.

Social Perception

Provider of Useful Pet Gadgets, Appreciation for Pet-Centric Content, Emerging Online Pet Store, Dependent on Product Experience

Copy Examples

• •Product Post (Instagram/Facebook): Tired of tumbleweeds of fur taking over your home? 🐾 Our new Pet Hair Vanisher makes cleanup a breeze, so you can spend less time sweeping and more time cuddling! Swipe up to make shedding season 'easy peasy'! #PawEasy #PetHairProblemsSolved #HappyPetHappyHome
• •Email Subject Line (Promotion): Spoil Your Furry Friend (Without the Fuss!) + Get 15% Off! 🐶🐱
• •Website Banner (Homepage): Making Pet Parenthood Easier, One Paw-some Product at a Time! Shop smart solutions for happy pets and even happier you.
• •Blog Post Title Idea (Content Marketing): 5 Travel Hacks for Stress-Free Adventures with Your Pooch 🚙💨 | Paw Easy Tips
• •Engagement Post (Social Media): What's the one Paw Easy product that's been a total game-changer for you and your furry bestie? 🥰 Share your stories below – we love hearing how we're making your lives easier! 👇 #PawEasyPeeps #PetLoveStory