Brand Tone

Expertise and Warmth

Brand Values

• •Heritage & Tradition
• •Terroir & Purity
• •Quality & Excellence
• •Sustainability
• •Family & Passion

Best Practices

• •Lead with Heritage, Support with Expertise
• •Speak the Language of Terroir
• •Balance "We" and "You"
• •Show, Don't Just Tell Quality
• •Maintain a Personal Voice

Social Perception

The public and customers perceive Domaine Paul Ginglinger as a prestigious yet approachable family winery.

Copy Examples

• •The first rays of sun on our Pfersigberg Grand Cru. For 13 generations, we've trusted this land to give us the purest expression of Alsace. It's a dialogue between the sun, the soil, and our hands. This is the soul of our Riesling. #PaulGinglinger #AlsaceGrandCru #Riesling #Terroir #OrganicWine #Eguisheim
• •Headline: Taste 400 Years of History. Body: "Join us for an exclusive cellar tasting at Domaine Paul Ginglinger. Discover the elegance of our organic Grand Cru wines and hear the stories that have shaped our family's passion since 1610. Hosted by Michel Ginglinger himself. Limited spots available. Book your authentic Alsace experience today!"
• •Domaine Paul Ginglinger: The Art of Terroir. Experience the Purity of Alsace in Every Bottle. Family Owned Since 1610. Certified Organic.
• •A journey for the senses. Our Gewurztraminer Wahlenbourg grows on limestone soils, giving it a remarkable freshness and elegance. Expect delicate notes of lychee, rose petal, and a hint of ginger, all balanced by a clean, mineral finish. It u 's a wine that speaks of its place with confidence and grace. Perfect with spicy cuisine or as a captivating aperitif.
• •It's an honor to see our Gewurztraminer Grand Cru Pfersigberg recognized again by Decanter. For us, this isn't just an award; it's a validation of our philosophy: that organic viticulture and a deep respect for our unique terroir are the keys to creating wines of true character and longevity. Proud to continue a legacy started by my family over 400 years ago. #AlsaceWine #FamilyBusiness #OrganicViticulture #Winemaking #Terroir