Brand Tone

Feminine & Empowering, Modern & Trendy, Playful & Charming (Borogodó), Approachable & Friendly, Quality-Conscious & Craft-Oriented

Brand Values

• •Empowerment
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Trend Awareness
• •Customer Focus
• •Authenticity/Brazilian Identity

Best Practices

• •Embrace the "Borogodó": Consistently weave the concept of "borogodó" into your messaging. It’s unique and memorable. Explain it subtly where needed for new audiences, but let its playful, charming essence shine through.
• •Speak to Empowerment: Frame your copy around how the accessories make the wearer *feel* – confident, beautiful, expressive, unique – rather than just focusing on the product features alone.
• •Highlight Quality & Craftsmanship with a Human Touch: Mention the 18k gold, antiallergenic properties, and handmade details. Connect the craftsmanship to the artisans and the care put into each piece, like the complimentary crochet bags. This adds warmth and value.
• •Stay Visually Consistent with Tone: Ensure the language used in captions, descriptions, and ads aligns with the visual aesthetic of your images and videos – which is generally modern, elegant, and often playful on platforms like TikTok.
• •Engage and Invite Interaction: Use questions, calls to action that encourage sharing (like "Show us your stacks!"), and a friendly, approachable language, especially on social media, to foster a community around the brand.

Social Perception

Positive & Stylish, Quality Semi-Jewelry, Engaging Online Presence, Trustworthy (implied)

Copy Examples

• •Instagram Post (New Collection): "Unlock your 'borogodó'! ✨ Our new collection just dropped, full of handcrafted semi-jewels designed to make you shine from the inside out. Which piece is calling your name? #PaulaNicoletti #MeuBorogodó #SemiJoiasComAlma"
• •Product Description (Earrings): "More than just earrings, they're a confidence boost you can wear. Hand-finished with 18k gold and a touch of sparkle, these beauties are antiallergenic and ready to accompany your brightest moments. Feel the Paula Nicoletti difference. 😉 #JoiasQueFalam #EstiloEConforto"
• •TikTok Video Caption (Styling Tip): "Watch how we stack our favorite rings to create a look that’s 100% YOU! 💍✨ Effortless, chic, and with that special Paula Nicoletti 'borogodó'. Show us your stacks! #MixAndMatch #SemiJoias #TikTokFashion #PaulaNicolettiAcessorios"
• •Website Banner (Special Offer): "Your daily dose of fabulous starts here. ✨ Spoil yourself (or someone special) with our unique semi-jewels. Enjoy 15% off your first order and let your 'borogodó' glow! Code: PRIMEIRACOMPRA #PaulaNicoletti #AcessoriosComCharme"
• •Facebook Ad (Brand Awareness): "At Paula Nicoletti, we believe every woman has her own unique 'borogodó'. Our handcrafted semi-jewels are here to celebrate it. Discover accessories made with love, quality, and the power to elevate your everyday. Shop now and find your sparkle! ✨ #EmpoderamentoFeminino #QualidadeArtesanal #PaulaNicolettiStyle"