Brand Tone

Elegant & Sophisticated, Authentic & Passionate, Storytelling & Evocative, Warm & Familial, Respectful & Appreciative

Brand Values

• •Family & Heritage
• •Craftsmanship & Quality
• •African Inspiration & Authenticity
• •Conservation & Responsibility
• •Love & Passion
• •Adventure & Romance

Best Practices

• •Embrace Storytelling: Every product, collection, or even a social media post should have a narrative element that connects to the brand's core themes of Africa, family, wildlife, or craftsmanship.
• •Avoid overly corporate or sterile language.
• •Build warmth and trust through authentic storytelling.
• •Add depth to your content to resonate with conscious consumers.
• •Highlight the intricate details and inspiration drawn from the natural world.

Social Perception

Luxury African Brand, Authentic & Story-Driven, Family-Oriented, High-Quality Craftsmanship, Associated with Conservation, Esteemed Clientele, Positive Customer Service

Copy Examples

• •Discover the artistry of Patrick Mavros, where each piece tells a story of Africa, family, and timeless craftsmanship.
• •Experience the magic of Africa through our handcrafted jewelry, inspired by its wildlife and heritage.
• •From our family to yours, each creation is made with love and passion, honoring the beauty of the natural world.
• •Explore our collections and embark on a journey of adventure and romance, guided by the spirit of Africa.
• •We are storytellers in silver, celebrating Africa, our heritage, and the people we serve.