Brand Tone

Aspirational, Confident, Customer-Centric, Informative

Brand Values

• •Quality & Durability
• •Innovation & Design
• •Customer Satisfaction
• •Creating Sanctuaries/Enhancing Lifestyles
• •Sustainability
• •Value (Factory-Direct)

Best Practices

• •Focus on Benefits, Not Just Features: Tie technical details back to the customer's benefit.
• •Use Aspirational Language: Create a sense of aspiration with phrases like 'elevate your outdoor space' and 'perfect outdoor sanctuary'.
• •Maintain a Confident but Not Arrogant Tone: Emphasize quality and innovation without being boastful.
• •Provide Helpful and Informative Content: Educate consumers about product benefits and outdoor design.
• •Create Comprehensive Content Guidelines: Ensure all content reinforces the brand's core values and personality.

Social Perception

Positive on-site, emerging brand building wider trust, address concerns of questionable/unknown trust score off-site.

Copy Examples

• •Elevate your outdoor space with our luxury cantilever umbrellas, designed to create your perfect outdoor sanctuary.
• •Experience unparalleled quality with our Outtra™ fabric, offering UPF 50+ protection and long-lasting durability.
• •Enjoy peace of mind with our industry-leading warranties and dedicated customer support.
• •Discover innovative features like 360° rotation and easy crank systems, making outdoor living effortless.
• •Create unforgettable moments with Patioslife, where style meets functionality in every detail.