Brand Tone

Friendly, Practical, and Nostalgic

Brand Values

• •Handmade Craftsmanship
• •Practicality and Beauty
• •Sustainability
• •Community
• •Creativity

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core values. Don't just sell a tote bag; sell a "sturdy, sustainable tote made from recycled denim with a story." This reinforces the values of craftsmanship and sustainability.
• •Use Storytelling: Share the background of a product, the history of a machine, or the inspiration behind a pattern. Personal anecdotes, like naming the sewing machines, make the brand relatable and memorable.
• •Embrace Practical Language: Use clear, helpful, and direct language. The tone is like a friendly neighbor sharing a useful tip, not a corporate entity selling a product. The "how-to" and "Recipe Wednesday" content are perfect examples of this.
• •Highlight the "Handmade" and "Collective" Aspect: Regularly remind your audience that the products are made by a small group of real people. Use phrases like "from our hands to your home," "crafted by our artisan collective," or "Made with love in Colorado."
• •Be Authentic and Transparent: The open and heartfelt announcement about the shop's closure is a masterclass in brand authenticity. Continue this transparency in all communications. It builds trust and deepens the customer relationship, turning customers into a supportive community.

Social Perception

The brand is perceived as a genuine, small-scale artisan collective. Customers and followers likely see them as skilled crafters who are passionate and knowledgeable about their work. The positive mention in a crafting blog suggests they are viewed as a credible and helpful resource within the sewing community. Their impending closure, framed as 'life taking us on new journeys,' is likely to be met with understanding and support from their loyal customer base, fostering a sense of community until the end.

Copy Examples

• •From trusted old jeans to your new favorite tote. Each of our denim totes carries a story, woven from recycled jeans and given a new purpose. Sturdy, stylish, and sustainable—it's ready for the farmer's market, the library, or wherever your day takes you. We believe in making beautiful things that last. #PatchworkChickenStudio #HandmadeTote #RecycledDenim #SustainableFashion #MadeInColorado
• •A bittersweet season of shows. Come say hello! As we head into our final year, every market feels extra special. We're at the [Event Name] in [City] this weekend, and we’d love to see you. It's your chance to find a forever home for one of our handmade treasures and to share a story with us. Thank you for being part of our incredible journey. Find our full list of final events on our website. #HandmadeMarket #ColoradoCrafts #FinalChapter #ShopSmall
• •No more burnt fingertips! Our handmade microwave bowl cozies are the kitchen helper you never knew you needed. Made from 100% cotton, they let you pull a hot bowl of soup or oatmeal straight from the microwave with ease. Plus, the charming prints add a splash of joy to your countertop. Practical things should be pretty, after all. #BowlCozy #KitchenEssentials #HandmadeHome #PracticalAndPretty
• •A Thank You, A Farewell, and A Final Batch of Goodies It's our final year, and we're making every stitch count. Thank you for being on this journey with us. See what’s fresh from the studio and find out where you can see us in person one last time.
• •Our Top 3 Tips for Sewing with Vintage Machines We love the history and reliability of our vintage sewing machines, Bessie and Lelia! In this video, Suselle shares her top three tips for getting a perfect stitch on older machines, from tension tricks to the best needles to use. Whether you're a seasoned pro or new to vintage sewing, these practical hints will help you on your creative journey. Learn more about our handmade creations at www.patchworkchickenstudio.com.