Brand Tone

Friendly, enthusiastic, stylish, and accessible.

Brand Values

• •Customer Satisfaction
• •Affordability
• •Quality and Uniqueness
• •Service
• •Eclecticism and Distinctiveness

Best Practices

• •Use enthusiastic and welcoming language to create a positive shopping experience.
• •Highlight the uniqueness and eclecticism of the products.
• •Emphasize affordability without compromising quality.
• •Showcase the expertise and helpfulness of the staff.
• •Focus on the community aspect and local connection.

Social Perception

A favorite local shopping destination known for stylish, affordable fashion and unique gifts with exceptional customer service.

Copy Examples

• •"New arrivals are here! ✨ Get ready to fall in love with our hand-picked collection of dresses, perfect for any occasion!"
• •"Looking for the perfect gift?🎁 Our innovative and unusual giftware selection has something for everyone!"
• •"Step into style without breaking the bank! 💰 On-trend fashion at prices you'll adore. Visit us in store today!"
• •"Our team is here to help you find the perfect outfit! 😊 Let our fashion stylists guide you to your dream wardrobe."
• •"Support local and shop unique! 🛍️ Discover distinctive clothing and homewares at Pash + Evolve in Port Fairy."