Brand Tone

Friendly, Celebratory, Helpful, Efficient

Brand Values

• •Quality
• •Customization and Personalization
• •Customer Satisfaction
• •Speed and Efficiency
• •Making Memories

Best Practices

• •Infuse copy with excitement and joy, reflecting the celebratory nature of the products. Use enthusiastic language and positive framing.
• •Address the customer directly (using "you" and "your"). Adopt a conversational, approachable style, as if talking to a friend planning an event. Avoid overly formal or technical jargon.
• •Consistently highlight the "express" nature of the service – quick proofs, fast shipping, and easy customization. Use words like "quick," "easy," "fast," "simple."
• •Remind customers that the products help create unique, personalized, and memorable events. Use terms like "unforgettable," "special," "one-of-a-kind."
• •Since the products are visual, use copy that paints a picture and inspires customers. Words like "vibrant," "stunning," "delightful," and "beautiful" can enhance the appeal.

Social Perception

Positive, Reliable, Creative, Detail-Oriented

Copy Examples

• •Let's Get This Party Started! 🎉 Unwrap Fun with Our New Birthday Printables – Custom, Cute & Crazy Fast!
• •Your Big Day, Your Unique Touch! ✨ Create unforgettable wedding favors with Party Prints Express. Stunning designs, express delivery. Let's make your 'I Do' crew say 'Wow!'
• •Party Perfected! 🥳 Get Your Express Custom Favors & Save 15% This Week!
• •From baby showers to milestone birthdays, we're your creative partners in party planning! Our easy-to-customize [Product Name] are printed with love and shipped express, so you can focus on the fun. Let’s design something delightful together!
• •Start Your Celebration Here! or Customize My Party Joy!