Brand Tone

Elegant & Sophisticated, Modern & Trendy, Confident & Empowering, Quality-Conscious, Accessible Luxury/Value-Oriented

Brand Values

• •Elegance and Style: Providing fashion that is both timeless and current.
• •Customer Confidence and Comfort: Products designed to make wearers feel good.
• •Individuality: We set on individuality instead of rigid ideals and celebrate your unique style.
• •Quality and Durability: Emphasis on well-made items, especially jewelry.
• •Accessibility: Offering stylish products with apparent attention to value (implied through sales).

Best Practices

• •Develop a Core Messaging Guide: Create a document outlining key brand vocabulary (e.g., "elegance," "confidence," "modern," "timeless," "crafted") and phrases that reflect the desired tone. Ensure all writers have access to and use this guide.
• •Focus on "Confident Elegance": Consistently weave in language that makes the customer feel sophisticated yet self-assured. Avoid overly casual or overly technical jargon. Highlight how the products enhance the customer's personal style and confidence.
• •Emphasize Quality and Craftsmanship (Subtly): For relevant products like jewelry or uniquely designed apparel, use descriptive words that convey quality (e.g., "handmade," "carefully selected fabric," "intricate design") without being ostentatious.
• •Maintain Consistency Across All Touchpoints: Ensure the tone used on the website (product descriptions, About Us, FAQs) is mirrored in any email marketing, advertisements, and (if developed) social media communications. The message from the FAQ about not using social media for customer service should be considered in the overall communication strategy.
• •Speak to Aspiration and Emotion: Connect with the customer's desire to feel good, look stylish, and express their individuality. Use language that evokes positive emotions and associates the brand with a sense of attainable sophistication and self-assuredness.

Social Perception

The brand appears to be relatively new or have a low public profile beyond its direct website. The primary touchpoint seems to be the e-commerce site itself. The lack of active, easily discoverable social media engagement for customer service might mean perception is largely formed by direct shopping experience rather than community interaction or social buzz. The discrepancy in the "since 2022" claim and a "launched June 24, 2024" mention could cause confusion if discovered by users, potentially impacting trust.

Copy Examples

• •Parnasse Store: Where Modern Trends Meet Timeless Elegance. Discover fashion that speaks to your confidence. Our collections are curated to ensure you don't just wear a style, you own it. Feel comfortable, look impeccable.
• •Introducing the 'Isabel' Evening Dress – the epitome of sophistication. With its refined cut and luxurious feel, this dress isn’t just a garment; it’s a statement of grace for your most memorable occasions.
• •Crafted for Charisma. Our Poseidon silver bracelet, handmade by artisans, brings a unique touch to your every gesture. Shine with an elegance that’s uniquely yours.
• •Embrace the season with Parnasse. Our floral men's shirts blend lightweight comfort with effortless style, perfect for sun-drenched days and balmy evenings. Live the summer in confidence.
• •At Parnasse Store, we believe in fashion that empowers. Since 2022, we've been dedicated to bringing you curated pieces that celebrate your individuality and make you feel undeniably confident, every day.