Brand Tone

Elegant & Sophisticated, Warm & Celebratory, Empathetic & Customer-Focused, Passionate & Proud, Contemporary & Accessible

Brand Values

• •Cultural Heritage & Craftsmanship
• •Quality
• •Customer Empowerment & Confidence
• •Individuality & Self-Expression
• •Sustainability & Ethical Practices
• •Tradition Meets Modernity
• •Inclusivity & Accessibility

Best Practices

• •Embrace Storytelling: Connect every piece to the larger narrative of cultural celebration, craftsmanship, and the modern Indian woman. Instead of just describing a product, tell the story behind its inspiration or the skill involved in its creation.
• •Use Evocative and Sensory Language: Appeal to the senses by describing the feel of the fabric (e.g., "soft, breathable cotton," "luxurious satin"), the look of the embroidery ("intricate," "timeless"), and the feeling of wearing the garment ("confident," "graceful," "empowered").
• •Maintain a Balance of Tradition and Modernity: Consistently highlight how Paridha honors traditional techniques while offering contemporary designs suitable for today's lifestyle. Use terms like "timeless yet trendy," "heritage reimagined."
• •Speak Directly and Warmly to the Customer: Use "you" and "your" to make the communication personal. Maintain a helpful, approachable, and celebratory tone, as if speaking to a friend about something beautiful and inspiring.
• •Reinforce Core Values: Subtly weave in brand values like quality, sustainability, empowerment, and cultural pride into product descriptions, social media posts, and all brand communications. For instance, mentioning "ethically sourced" or "made with love and care."

Social Perception

Positive Customer Experiences, Appreciation for Craftsmanship, Trusted Brand for Ethnic Wear, Emerging Online Presence

Copy Examples

• •Headline: Drape Yourself in Heritage. Discover the Timeless Elegance of Paridha. Body: Each Paridha creation is more than just an outfit; it's a story woven with threads of tradition and contemporary grace. Experience the luxurious touch of our handpicked fabrics and the intricate beauty of Chikankari, designed for the woman who carries her culture with pride and style. Celebrate your essence. Celebrate with Paridha.
• •Social Media Post (Image: Model in a vibrant Chikankari Kurta Set): Caption: Feel the gentle embrace of pure cotton and the whisper of ancient artistry. Our Chikankari Kurta Sets are crafted with love, blending timeless embroidery with a silhouette that moves with you. Perfect for sunlit days and starlit evenings. How would you style yours? ✨ #ParidhaEthnic #ChikankariLove #ModernTradition #HandcraftedElegance
• •Product Description (for a Satin Dress from Pehchaan by Paridha): Indulge in the luminous allure of our Satin Kalakriti Dress, an exclusive piece from Pehchaan by Paridha. Designed for the discerning woman, this dress flows with effortless grace, its rich satin reflecting a sophisticated sheen. The contemporary cut meets subtle traditional motifs, creating a masterpiece that’s both unique and timeless. Make a statement that’s purely you.
• •Email Subject Line: A Special Treat: Unveiling Paridha’s New Arrivals Just For You! Email Body Snippet: Dear [Customer Name], At Paridha, we believe every day is an occasion to celebrate your unique style. We’re thrilled to share our newest collection, lovingly crafted to bring a touch of elegance and tradition to your wardrobe. Discover pieces that resonate with your spirit and empower you to shine.
• •About Us Snippet (for a social media bio or website footer): Paridha: Weaving India's rich textile heritage into contemporary ethnic wear. Founded on passion and a commitment to quality and sustainability, we create garments that celebrate you. Dress with heart. Wear your story.