Brand Tone

Supportive and Empathetic, Informative and Trustworthy, Relatable and Engaging, Encouraging and Positive, Community-focused

Brand Values

• •Trustworthiness & Accuracy
• •Support & Empowerment
• •Realism & Authenticity
• •Child Well-being & Development
• •Community & Connection

Best Practices

• •Embrace Empathy First: Always approach topics from a place of understanding the parent's perspective, challenges, and emotions. Use "we" and "you" to foster connection.
• •Prioritize Trustworthy Language: Back up claims with credible sources or expert input where appropriate. Avoid overly sensational or alarmist language. Clearly state when advice is opinion-based versus research-backed.
• •Speak Authentically & Relatably: Use clear, accessible language. Don't shy away from acknowledging the messy, imperfect realities of parenting. Share real stories and encourage user-generated content.
• •Foster a Sense of Community: Use inclusive language. Pose questions to encourage interaction. Highlight shared experiences and create a welcoming space for discussion.
• •Maintain a Hopeful & Empowering Outlook: While acknowledging challenges, always aim to provide solutions, encouragement, and a positive perspective on the parenting journey. Focus on growth, learning, and the joys of raising children.

Social Perception

Positive, Resourceful, Engaging

Copy Examples

• •Sleepless nights and toddler tantrums got you feeling overwhelmed? You're not alone. We see you, we hear you, and we've got expert tips and a community that gets it. Link in bio for our latest article on navigating the toughest parenting days. #ParentingJourney #YouGotThis #ParentSupport
• •Wondering about the right time to introduce solids? Our pediatric nutritionists break down the latest guidelines to help you make confident choices for your little one. Trustworthy advice, because we care about your family's health. Read more via the link in our profile. #BabyLedWeaning #InfantNutrition #ParentingTips #ExpertAdvice
• •Raising a Resilient Generation: Simple Ways to Nurture Confidence and Compassion in Your Child Today.
• •You Asked, We Answered! Top Parenting Questions from the ParentCo Community This Week.
• •Just survived another 'I don't want to wear that' morning battle. Pretty sure that deserves a parenting medal (or at least a hot coffee!). Who can relate? #MomLife #DadLife #ParentingHumor