Brand Tone

Aspirational, inspiring, and friendly; stylish yet approachable. Positive and encouraging, empowering customers to create a home they love. Minimalist but warm, focusing on feeling and aesthetic, using words like harmony, intention, transform, energy.

Brand Values

• •Aesthetic and Design
• •Intentional Living
• •Quality
• •Functionality
• •Customer-Centricity

Best Practices

• •Lead with "Why," Not Just "What": Focus on the benefit and feeling a product evokes, connecting it to values of intention, harmony, and style.
• •Use an Inspiring and Inclusive Vocabulary: Employ words like "transform," "elevate," "inspire," "harmony," and "intention." Frame decorating and organizing as self-care and personal expression.
• •Engage with Questions: Foster community on social media by asking open-ended questions that encourage comments and sharing.
• •Maintain Visual and Textual Cohesion: Ensure copy tone matches the clean, minimalist, and warm aesthetic of the visuals; language should feel curated and intentional.
• •Tell a Story: Share narratives about product design, customer transformations, or behind-the-scenes glimpses to create deeper connections and build brand loyalty.

Social Perception

Perceived as a chic, reliable source for modern home décor and organization solutions, known for distinct style, high-quality, unique items. Has successfully built a community around creating intentional homes, and is seen as an expert offering inspiration and guidance.

Copy Examples

• •It's not just a vase; it's a statement. Introducing the Halo Vase — where timeless design meets modern elegance. The perfect vessel for your favorite blooms or a stunning sculptural piece on its own. How would you style it in your space? Tell us below! #PardecosasHome #DecoraciónConSentido #MinimalistStyle
• •Tired of the clutter? Find your focus with our crystal-clear desk organizer. Designed to blend seamlessly into any decor, this piece isn't just about storage; it's about creating a space where your best ideas can come to life. With compartments for everything from pens to notebooks, it’s the first step to a more organized and inspired workday. Shop with intention, work with clarity.
• •Your home's energy is everything. ✨ A few intentional pieces are all it takes to transform your space. Find our Nido Baskets and more at pardecosas.cl! #HomeTransformation #FengShuiTips #OrganizationHacks #Pardecosas
• •✨ Your Weekly Dose of Inspiration & New Arrivals
• •Headline: Don't Just Decorate. Curate. Sub-headline: Discover pieces with intention that transform your house into a home. Call to Action: Shop New Arrivals