Tono de Marca

Friendly and Approachable, Vibrant and Joyful, Authentic and Passionate, Adventurous and Free-spirited, Confident and Expressive

Valores de Marca

• •Authenticity
• •Ethical Production
• •Quality
• •Joy and Freedom
• •Community/Friendship
• •Creativity and Design
• •Supporting Local

Mejores Prácticas

• •Embrace "Parce" Culture: Consistently use warm, friendly, and inclusive language. Incorporate Colombian slang or cultural references where appropriate and authentic, ensuring it's understandable or explained to a broader audience.
• •Highlight Ethical Storytelling: Regularly weave in the "ethically made in Colombia" aspect, focusing on the positive impact and the craftsmanship. Share stories about the small vendors or the making process if possible.
• •Use Vibrant & Evocative Descriptions: Mirror the colorful and joyful nature of the clothing in the language. Use words that evoke feelings of vacation, freedom, sun, and happiness.
• •Maintain an Authentic Voice: Stay true to the brand's origin story and values. Avoid overly corporate or generic marketing speak. Let the passion for Colombian culture and quality design shine through.
• •Encourage Connection & Community: Foster the "Parce Social Club" idea by asking questions, encouraging user-generated content, and making customers feel like they are part of a like-minded group that values authenticity and joyful expression.

Percepción Social

A genuine Colombian-inspired brand, A provider of unique, high-quality resort wear, A brand that embodies a vibrant, joyful, and free-spirited lifestyle, Approachable and friendly

Ejemplos de Copy

• •Parce Miami: Wear Your Freedom. Ethically Crafted in Colombia. Life’s an adventure, dress like it. Our vibrant, Latin-inspired resort wear is handmade with love in Medellín, bringing a touch of Colombian soul and joyful authenticity to your everyday. Feel the quality, embrace the freedom. #ParceMiami #EthicallyMade #ResortWear
• •More Than Clothes, It's a Vibe. Welcome to the Parce Social Club. "Parce" means friend, and that’s how we see you. Join our community celebrating vibrant design, ethical craftsmanship, and the joy of living authentically. Discover pieces that tell a story. Your story. #ParceSocialClub #ColombianInspired #JoyfulLiving
• •For the Digital Nomad with Soul. Your office is the world. Your wardrobe? It’s Parce Miami. Lightweight, breathable, and ethically made in Colombia, our resort wear is designed for a life without borders. Pack light, live fully. #DigitalNomadFashion #TravelInStyle #MadeInColombia
• •Say Adiós to Boring. Hola to Parce Miami! Unleash your vibrant side with our unique, Latin-inspired designs. Each piece is ethically crafted in Colombia, because we believe in fashion that feels good, inside and out. What will your Parce piece say about you? #LifeIsTooShortToWearBoringClothes #AuthenticStyle #ParceVibes
• •From Medellín with Love, To Your Next Adventure. Inspired by a Colombian-American love story, Parce Miami brings you ethically made resort wear that’s as authentic as you are. Feel the soft fabrics, embrace the bold prints, and carry a piece of Colombia wherever you go. #ColombianHeritage #EthicalFashion #AdventureReady