Brand Tone

Expert, helpful, and community-aware. Slightly technical but customer-focused.

Brand Values

• •Expertise
• •Customer Service
• •Community Engagement
• •Performance
• •Reliability

Best Practices

• •Focus on clear and direct communication, especially when technical aspects are involved.
• •Emphasize the expertise and experience within the automotive tuning and parts sector.
• •Highlight positive customer service interactions and solutions provided.
• •Acknowledge community-specific knowledge and engagement (e.g., Corvette, Tacoma).
• •Differentiate from other companies named 'Paragon' by specifying industry and specialization.

Social Perception

Perceived as knowledgeable and helpful within specific automotive communities (e.g., Corvette). Known for good customer service.

Copy Examples

• •"Having trouble with your C8's ECU after an aftermarket exhaust install? Our team at Paragon can help. Contact Jeremy for expert advice."
• •"Paragon Performance: Your trusted source for high-performance parts and tuning solutions in the Corvette community."
• •"We understand the unique needs of your Tacoma. Explore our selection of performance upgrades designed for the Tacoma3G community."
• •"Experiencing issues with your ECU tune? Our experts will offer solutions and provide support for your project."
• •"Paragon specializes in providing top-tier automotive parts and tuning services. Check out our latest selection of performance upgrades"